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"I will fight for a European savings account, which collects the savings of individuals in Europe, the guarantees in order to direct it to SMEs, social business, and innovation," said the Morning Michel Barnier, on the occasion of a symposium on the future of Europe, organized by HEC, the Economic and Social Council in Paris.

The EU Internal Market Commissioner has also called for the pooling of national budgets for research, as is already the case for agriculture."This would represent 2% of GDP, or leverage in order to finance basic research and strategic" says Michel Barnier.

New avenues for funding advanced by the European Commissioners are part of the debate on the EU budget 2014-2020, a diplomatic marathon that are at stake the future of Common Agricultural Policy (CAP) and the famous "rebate" British .

The Battle of scavengers has already begun for the 2011 budget. The European Commission demands an increase of 4.9% of its resources. But France, Germany and the United Kingdom have agreed to do concede that 2.9% increase in a generalized climate of fiscal restraint.

"Know what you want, weigh the big table, China and the United States, or remain a mere regional power, subcontractors of the big powers?" Questioned Michel Barnier.

The automotive industry is recovering. Another sign of this improvement, the French carmakers Peugeot and Renault on Friday unveiled the early repayment of their loan in April 2009 with the state, confirming information of The Tribune. And the sum is not small since the two groups repay one billion euros each on the 6 billion borrowed in April 2009, subject to an interest rate of 6%. Initially, the repayments were to begin in 2011 for a deadline in 2014.

The announcement is expected as Prime Minister François Fillon has to go today at PSA Sochaux to a "gallery devoted to government measures for the industry." The Head of State will be accompanied by Economy Minister Christine Lagarde.Besides a review of measures taken by the state to support the sector, Francois Fillon would reveal new features.

In recent months manufacturers have stepped up signs indicating a recovery of the sector. Renault and Peugeot have conducted launches of new models. SAP has announced a new wave of hiring Wednesday of nearly 900 employees after the 1100 recruitments in June And both groups have returned to profit in the first half.

In financial markets, the reaction was swift. Titles Peugeot and Renault are respectively the first and second place in the benchmark index of the place Parisavec gains of 2.5% and 2% against a slight decline for the CAC 40.

The government had promised advances after mobilization organized Tuesday, September 7 against the pension reform. In a statement released by the Elysee, the president of the Republic, Nicolas Sarkozy said he was "attentive" to the concerns of protesters. "This reform is essential. It is therefore normal that it raises important concerns and mobilizations, as was the case yesterday. The unions are in their role when called for demonstrations or strikes. I am attentive to the concerns expressed are well, "said the head of state.

Arduous

If reaffirms the postponement of the legal age of retirement of 60-62 years, however, he announced a series of relaxation, including the issue of harsh dear to the unions.The bill introduced Tuesday in the National Assembly provided so far for any insured with a disability rating greater than or equal to 20%, the retirement age would remain at 60. The Head of State has decided to lower the disability rate to 10% in some cases. Employees with a disability of 10% will have to use a multidisciplinary committee that will decide whether to grant a retirement at age 60 instead of 62 years.The device will also be extended to farmers.

Nicolas Sarkozy hopes that other professional sectors or companies engaged in negotiations to offer to their employees exposed to factors of strain, a development from the end of their careers. They can count "on the financial support and engineering of a public fund Experimental, a review of these actions to be erected in 2014 faxless payday advance.

The Bill will commit the other hand, a reform of occupational medicine and asked companies to negotiate agreements or to provide action plans for prevention. Otherwise, a penalty they will be applied.

Long Careers

Second issue on which the government was prepared to make concessions: the device 'long careers. The mechanism created in 2003 will be "maintained and expanded." Those who have returned before 18 years on the job market and have all the years of contributions required will continue to leave at 60 or earlier. Nicolas Sarkozy also hopes that the device is improved "to avoid threshold effects and greater equity between generations.The Elysee figure that extra effort to 350 million euros for pensions.

Polypensionnés

Without dwelling on the measures to be taken, the chief of state said he wanted "to be stopped especially penalize those who spend their careers in part to the public and partly in private." He also announced that the planned abolition of the system that allowed the public service employees with 3 children and 15 years of service to liquidate their pension before the age of law, shall not apply to those who are 5 years of age of retirement.

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Calming the game at any price. Nicolas Sarkozy, took up the cause of creation. He does not want to destabilize the economy and finance virtuous cinema in France. He could receive tonight and tomorrow morning before the world of cinema and audiovisual media to reassure and to assure them of his support. Support – it does not fail to remind them – which has already manifested by the establishment of the web laws, preventing piracy of works on the Internet.

So at the highest level of the state that it extinguishes the fire started in the summer by the Ministry of Economy and Finance in search of tax revenue. They would have liked to go back VAT on Pay Television from 5.5% to 19.5%. The sector enjoyed a far reduced rate by virtue of his substantial contribution towards the financing of entertainment and art.This 15% increase in VAT could bring almost 1 billion euros in state budget 450 million from one group Canal +, the first financier of French films and several tens of millions – we are talking about approximately 80 million euros – Numericable.

All last week, operators and the creation of the world have mobilized to protest measures that would have destabilized the entire system, far beyond the cinema alone. Indeed, retailers were planning to scale down the pay channels to the already fragile economy. Finally they also threatened to raise subscription prices, what influence the purchasing power of French pay-TV subscribers. Thus, on average, cable subscribers have seen their membership increase by 4 euros while subscribers to Canal + would have faced an increase of 6 euros.

Until then, BP has launched a program of asset disposals to 30 billion euros over the next eighteen months to meet the costs of the oil spill in the Gulf of Mexico. But, according to information from the Sunday Times, the British oil group's needs would be reviewed at 40 billion dollars (31 billion euros).

The decision to sell 10 billion dollars in assets and more would occur just after BP announced a swelling of her bill to $ 8 billion today, while a month and a half earlier, the note was 4 billion dollars. In addition to the means used to seal the oil wells, oil giant gradually perform compensation for the victims' families, fishermen and residents, while continuing the cleanup.

When BP has reported a loss in its quarterly accounts abysmal end of July, a provision of $ 32.2 billion was included to address these future expenses. The group had relied on $ 20 billion for families and nearly 3 billion for cleaning.

10 billion more for sale

According to British newspaper, the staff is weakened to market the 26% stake it holds in the largest U.S. oil field, located at Prudhoe Bay in Alaska. A transaction that could bring him 20 billion dollars.

Negotiations are also on track to sell international assets, a value between 5 and 10 billion dollars at its Russian joint venture TNK-BP, including a "large number" of offshore deposits of North, according to the Sunday Times.

A month ago, BP has sold nearly two billion dollars in assets to a consortium of British group of Colombian Ecopetrol (51%) and the Canadian company Talisman (49%). And one month earlier still, the group confirmed it would be pulled apart from its marginal activities in Pakistan and Vietnam, but without specifying their value.

Innovation. Advertisers swear almost exclusively by word. "Innovation is to replace the term creativity in the advertising world," agrees Olivier Bronner, founder and president of the digital communication agency Plan.Net. "The rise of new technologies has gradually led to a renewal of discourse and forms of advertising."

To measure the effectiveness of this new language with consumers, agencies and Dufresne Corrigan Scarlett Plan.Net in partnership with the magazine and Influencia OpinionWay Studies Institute, created last year the Observatory of the advertising innovation. "There was no study to compare the bias of advertisers innovation and public perception," says Olivier Bronner.

Engagement Marketing

* The second edition of the Observatory of Innovation Advertising, whose results were published this summer shows that Chocapic that 3D technology called augmented reality on its cereal packets, and Aubade, who hosted a performing arts in the streets of Paris to present his website "French Art of Loving", stand for 82% of French as the most innovative. Their common? Both have relied on the use of new technologies and interaction with consumers.The winning cocktail, in fact.

"When an ad sends the product characteristics in a participative and fun, the consumer has the impression of being subjected to a purely commercial, but rather to be involved in a demonstration, decrypts the President Plan payday loans.Net. Engaged emotionally, the consumer becomes a "brand ambassador".

Thus, the concept of "Advertainment" – contraction of the English words "advertising" (advertising) and "entertainment" (entertainment) – has provided document. Kit Kat is required to third in the standings thanks to Christian, the hero of the series published by the mark in the magazine Closer. The Navy, meanwhile, was seduced by the reality TV. His campaign posted on the Internet is ranked ninth.

"Mix advertising and entertainment is now regarded as innovative by the general public," said the observatory. This blurring of boundaries is a game both ways. Witness the campaign by Intermarché for 40 years on the mode of "public-reality 'at large reinforcements of television spots featuring the host star of TF1, Denis Brongniart.

The challenge of credibility

Ranked eleventh out of twelve winners in this second edition, this campaign has not really appealing. 43% of French people consider innovative. "Advertisements should remain consistent with the idea that is the consumer brand." For advertisers, there is the legitimacy and credibility of their messages. "He must therefore respect the experimental basis of the relationship between the brand and the customer," warns Oliver Bronner.

Olivier Bronner, president of Plan.Net.

The U.S. stock market should open a very slight decline on Thursday. The index futures are predicting a small opening in lower indices on Wall Street. Futures on the Standard & Poor's 500 symbolically retreating from 0.02% to 1 081.50 points and those on the Nasdaq 100 grappillent 0.04% to 1 820.50 points. On Wednesday, the NYSE boosted by the publication of an indicator better than expected U.S. manufacturing, which has eased concerns over the takeover led to depression of investors in August surged forward. The Dow, which fell 4.3% in August, its worst performance this month for nine years, rebounded 2.54% to 10,269 points.The Nasdaq gained 2.97% to 2177 points while the S & P advanced 2.95% to 1080 points.

On the foreign exchange market, the euro was up slightly against the dollar in the morning, but struggled to increase its gains amid anxiety before the monthly monetary policy decision of the European Central Bank (ECB) and on the eve the very important report on employment and unemployment in the United States. The European currency traded at 1.2819 dollars against 1.2807 dollars late Wednesday afternoon.

Overseas, a new set of indicators is the program on Thursday, pending the release of employment figures tomorrow.Investors await including weekly claims for unemployment benefits, the second estimate of productivity in the second quarter, industrial orders for July and the promises of home sales for the month of July.

On the side of values, the automotive sector should stand today. The month of August has actually been the worst for U.S. auto industry since 1983. Sales fell 21% to 11.47 million vehicles. Ford Motor has reported a sales decline of 11%. General Motors, which is preparing an offering of securities to reduce by nearly 61% of the state capital, reflecting a drop in its sales by 25%.

Always on the side of values, the U.S. computer giant Apple has unveiled the updated version of its iPod portable should be very surrounded.The Apple brand has also significantly lowered the price of its Apple TV boxes, for playback on a television screen high definition video from a computer.

Also note, Henri Termeer, the boss of the U.S. biotech Genzyme, acknowledged that his company sought after by Sanofi-Aventis is for sale. Genzyme is good to sell, "but not at $ 69 per share, or $ 18.5 billion in total, as proposed by the French said parton biotech.

Thousands of patrons are expected today on the HEC campus in Jouy-en-Josas, a suburb of Paris to attend the first day of summer schools of the MEDEF, will run until Friday.

Re-elected handily in July for a second term of three years, Laurence Parisot has decided to head for the international competitiveness of enterprises. It therefore logically chosen as the theme for this event "The strangeness of the world" to show how the economic crisis has transformed the rules and forces companies to explore new modes of employment. "We face a world that we know but we do not recognize: we know China and India, but we did not imagine they would change so quickly at this point," says the President of the MEDEF.

175 stakeholders from 27 nationalities will be present during these three days.The opening session will be addressed by business leaders from North and South. Hari Bhartia, President of the Confederation of Indian Industry, John Chambers, CEO of Cisco, a giant high-tech American, Jacques Diouf, FAO Director General, Tom Donohue, president of the U.S. Chamber of Commerce and China's Yan Wan , founder of sina.com, China's first website information on the Internet, will interact with Laurence Parisot.A telepresence, an improved form of teleconferencing, will allow the Chinese to attend these debates.

Defending entrepreneurship

Ten cabinet members, including Christine Lagarde, Minister of Economy, Herve Morin, Minister of Defense, and Hervé Novelli, Secretary of State for SMEs and Crafts, as well as leaders of the CAC 40, which Frederick Oudéa , CEO of Societe Generale, and Christophe de Margerie, Total's CEO, will participate in these universities.

Medef will also defend the spirit of enterprise and new forms of entrepreneurship as a freelancer. The employers' organization wishes to put his back under the banner of "competitiveness more equitable.

She also wants to emphasize the key role of medium-sized companies employing between 250 and 5000 employees, SMEs and micro enterprises to resume growth.Laurence Parisot hope that the next G20 dealing with the matter of funding.