To save the decline of its magazine group, the head of Time Warner has chosen a specialist in the world of digital media communication. By appointing Laura Lang to head Time Inc.., Jeff Bewkes, the head of Time Warner, has plunged the newsroom of titles such as People, Time, Fortune and Sports Illustrated in perplexity. "She knows nothing about the press and publishing," some have criticized this woman of 56 years who previously headed Digitas, an interactive agency acquired by Publicis 1.3 billion in late 2006.
"It depends how you define the word" press "and" edit "," their replies in advance Laura Lang. The latter has extensive experience in communicating with users, readers of tweets, Facebook addicts and fans of digital tablets.A graduate of Wharton, a prestigious business school of the University of Pennsylvania, she serves on the board of directors of the agency Vivaki (Publicis Groupe) as well as advice clothing company VF Corp.. And Benchmark Electronics, industrial society and electronic engineering.
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