So at the highest level of the state that it extinguishes the fire started in the summer by the Ministry of Economy and Finance in search of tax revenue. They would have liked to go back VAT on Pay Television from 5.5% to 19.5%. The sector enjoyed a far reduced rate by virtue of his substantial contribution towards the financing of entertainment and art.This 15% increase in VAT could bring almost 1 billion euros in state budget 450 million from one group Canal +, the first financier of French films and several tens of millions – we are talking about approximately 80 million euros – Numericable.

All last week, operators and the creation of the world have mobilized to protest measures that would have destabilized the entire system, far beyond the cinema alone. Indeed, retailers were planning to scale down the pay channels to the already fragile economy. Finally they also threatened to raise subscription prices, what influence the purchasing power of French pay-TV subscribers. Thus, on average, cable subscribers have seen their membership increase by 4 euros while subscribers to Canal + would have faced an increase of 6 euros.

To measure the effectiveness of this new language with consumers, agencies and Dufresne Corrigan Scarlett Plan.Net in partnership with the magazine and Influencia OpinionWay Studies Institute, created last year the Observatory of the advertising innovation. "There was no study to compare the bias of advertisers innovation and public perception," says Olivier Bronner.

Engagement Marketing

* The second edition of the Observatory of Innovation Advertising, whose results were published this summer shows that Chocapic that 3D technology called augmented reality on its cereal packets, and Aubade, who hosted a performing arts in the streets of Paris to present his website "French Art of Loving", stand for 82% of French as the most innovative. Their common? Both have relied on the use of new technologies and interaction with consumers.The winning cocktail, in fact.

"When an ad sends the product characteristics in a participative and fun, the consumer has the impression of being subjected to a purely commercial, but rather to be involved in a demonstration, decrypts the President Plan payday loans.Net. Engaged emotionally, the consumer becomes a "brand ambassador".

Thus, the concept of "Advertainment" – contraction of the English words "advertising" (advertising) and "entertainment" (entertainment) – has provided document. Kit Kat is required to third in the standings thanks to Christian, the hero of the series published by the mark in the magazine Closer. The Navy, meanwhile, was seduced by the reality TV. His campaign posted on the Internet is ranked ninth.

"Mix advertising and entertainment is now regarded as innovative by the general public," said the observatory. This blurring of boundaries is a game both ways. Witness the campaign by Intermarché for 40 years on the mode of "public-reality 'at large reinforcements of television spots featuring the host star of TF1, Denis Brongniart.

The challenge of credibility

Ranked eleventh out of twelve winners in this second edition, this campaign has not really appealing. 43% of French people consider innovative. "Advertisements should remain consistent with the idea that is the consumer brand." For advertisers, there is the legitimacy and credibility of their messages. "He must therefore respect the experimental basis of the relationship between the brand and the customer," warns Oliver Bronner.

Olivier Bronner, president of Plan.Net.

Re-elected handily in July for a second term of three years, Laurence Parisot has decided to head for the international competitiveness of enterprises. It therefore logically chosen as the theme for this event "The strangeness of the world" to show how the economic crisis has transformed the rules and forces companies to explore new modes of employment. "We face a world that we know but we do not recognize: we know China and India, but we did not imagine they would change so quickly at this point," says the President of the MEDEF.

175 stakeholders from 27 nationalities will be present during these three days.The opening session will be addressed by business leaders from North and South. Hari Bhartia, President of the Confederation of Indian Industry, John Chambers, CEO of Cisco, a giant high-tech American, Jacques Diouf, FAO Director General, Tom Donohue, president of the U.S. Chamber of Commerce and China's Yan Wan , founder of sina.com, China's first website information on the Internet, will interact with Laurence Parisot.A telepresence, an improved form of teleconferencing, will allow the Chinese to attend these debates.

Defending entrepreneurship

Ten cabinet members, including Christine Lagarde, Minister of Economy, Herve Morin, Minister of Defense, and Hervé Novelli, Secretary of State for SMEs and Crafts, as well as leaders of the CAC 40, which Frederick Oudéa , CEO of Societe Generale, and Christophe de Margerie, Total's CEO, will participate in these universities.

Medef will also defend the spirit of enterprise and new forms of entrepreneurship as a freelancer. The employers' organization wishes to put his back under the banner of "competitiveness more equitable.

She also wants to emphasize the key role of medium-sized companies employing between 250 and 5000 employees, SMEs and micro enterprises to resume growth.Laurence Parisot hope that the next G20 dealing with the matter of funding.

The latter, watched impatiently for several weeks, has finally been published. Or more precisely, a synthesis of some twenty pages, available from Tuesday evening at the site of the Elysee. Originally, the former President of EDF had been instructed by Nicolas Sarkozy to consider the optimization of a sector hurt by the failure of the bidding in Abu Dhabi on the creation four stations of the future.

But more than this summary and fifteen major recommendations, the Council communiqué nuclear policy, also disclosed this Tuesday evening, which proved enlightening.He devotes just the rule of EDF on the sector. Admittedly, this rule was expected, but not necessarily rooted with such intensity.

Not only a strategic partnership agreement between EDF and Areva covering the whole of their common business will be established, but the scenario of a capital input of EDF, Areva will be studied.

So far, Areva group present on the cycle (uranium mining to reprocessing spent fuel) was working on the principle of a capital increase, but a scenario involving a stake EDF No. had never been formally considered.Conversely, in its report published in summer 2009, Jean-Cyril Spinetta, the current chairman of the supervisory board of Areva, had reversed this possibility, considering that it was inappropriate for a client of Areva entered the capital quick pay day loan.

GDF Suez absent

Meanwhile, the Council of nuclear policy has confirmed that the increased initial capital of Areva, to the tune of 15%, would be implemented before the end of the year.If EDF was to enter the capital of Areva, it would be in addition to the 15% threshold.

Meanwhile, the two companies, which face regularly on many issues, are invited to work much more efficiently.

In addition to these developments planned capital, the other major teaching issued by the Council of nuclear policy, largely supported by the report Roussely, based on the total absence of GDF Suez in this folder. However, the group led by Gerard Mestrallet have long aspired to become a nuclear operator of reference in France. It has not been heard, far from it. This should not preclude that GDF Suez may work, as EDF, on the development of a medium-power reactor. Provided that if the Council insists on nuclear policy the considerable potential of the EPR, it also stresses that the range of French reactors should be extended."To better meet the diverse needs of the customer."

In this regard, the report Roussely pin delays of the two EPR sites, one in Finland and one in the Channel.

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In a report released in London, Boeing presented its annual outlook 2010. "The global market is in much better shape than last year, but challenges remain," said Randy Tinseth, vice president for marketing at Boeing Commercial Airplanes, the branch's civil aviation manufacturer.Capitalizing on global growth than expected, Boeing expects that "the air traffic registered an increase this year, both for passengers and freight," said Randy Tinseth.

In the long term, Boeing said a total of 30.900 anticipate orders to the horizon 2029, a figure up 6.5% compared to the forecast of 29,000 made last year. These new orders represent a total 3.6 trillion dollars (2.788 trillion euros). For Boeing, the demand will be sustained in particular by increasing the number of LCCs and Acceleration replacement by airlines for their aircraft models écononomes fuel. And of course, by the "economic recovery".

A recovery that will boost air traffic.According to Boeing, the world air traffic will increase by 5.3% per year by 2029, with the number of passengers carried increased 4.2% per year over this period.

The most prominent aisle

To meet this demand, Boeing is betting on the single-aisle aircraft segment, which will benefit from the appetite of companies to lower costs. This type of aircraft has become the face of long-haul for a decade, says the U.S. group's report. "The airlines will choose to offer more flights using aircraft with more efficient (in terms of fuel consumption, Ed), rather than managing fleets of aircraft much larger," says Boeing. Consequently, the market for large aircraft (type 747 and beyond, namely the Airbus A380's competitor) will account for only 720 units, totaling 220 billion dollars.

Finally, over the next two decades, Boeing sees the Asia-Pacific than in North America as the first global airline market. According to the manufacturer's calculations, the Asia-Pacific will account for 43% of global air traffic by 2029.

To further extend the Dreamliner?

In this horizon rather than a black cloud emerged, however: the delivery of first Boeing Dreamliner could be postponed until early next year while the U.S. aircraft maker said earlier this month that it would intervene in the fourth quarter 2010. If ever the first delivery was a new delayed, the delay from the original schedule – May 2008 – would exceed two and a half years.

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This Italian 57 years, trained in computer technology and speaks five languages, has not missed any arguments to "sell" the young company and its innovative and promising.His prosthesis, implantable total artificial heart developed by Professor Carpentier of the Georges Pompidou Hospital, from 2013 should help save tens of thousands of cardiac patients. A challenge that fascinates Marcello Convite former IBM and Fiat, paid for thirty years in the life sciences. He held until last September to senior posts in the American International Edwards Lifesciences, who had just bought to Professor Carpentier's revolutionary concept of cardiac valves. For Dr. Philippe Pouletty, CEO of Truffle Capital, with the artificial heart (which will remain French …), Carmat has "all the ingredients to become a global technology company beautiful. "A great adventure of entrepreneurs, leading the veteran of the biotechnology industry has also brought public in April and companies Neovacs Deinove.

Carmat is, in fact, primarily a story of men.An R & D secrets first, initiated in EADS by Jean-Luc Lagardere and Professor Carpentier and developed for 15 years by a team of engineers led by former "Mr. International" of EADS, Jean-Claude Cadudal, president of Carmat.

Beside him, the engineer, former head of EADS big projects, and "very good teacher," Patrick Coulombier, also played a key role. It is today, with Marcello Convite DGA society. It was created in 2008 under the leadership of Philippe Pouletty because, after the release of préprototype, "he had to go to the next level." By convincing the engineers of the European giant switch in the start-up and live the adventure.

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Thursday came another statistical support with the recent claims of unemployment rose 13,000 to $ 472,000 in the figures as at June 26, while economists on average expected a decline to 452,000 over the figure of 457,000 originally announced. This does not suggest the best for this afternoon.

The CAC 40 displayed an increase of 0.75% within minutes of opening to 3364 points and advanced more moderately by 0.29% to 3349.73 points shortly after noon.

Note that the meeting in Paris will be exceptionally today around 41 values because of two new entities of Accor.

The trend has been better after the session on Wall Street to limit losses. At the close, the Dow Jones lost 0.42% to 9733 points, the Nasdaq was down 0.37% at 2101 points and the S & P 500 drops 0.32% to 1027 points. This has encouraged the European markets to dare a technical rebound this morning. This morning in Asia, also dominated the calm markets.

On the face values, we will therefore:

Bank stocks. The banks borrowed yesterday less cash than expected to the ECB, were reassuring.But, according to the Financial Times, a score of banks would be forced to raise capital after testing resistance. Societe Generale 33.585 to yield 0.84%, BNP Paribas 1.72% to 44.24%, Credit Agricole stabilizes.

Edenred (new name of Accor Services) made its market debut. The award technical reference of the title was set at 11.40 euros, a figure which is located in the lower range of 11-14 euro advanced Tuesday by the chairman of Accor at its general assembly and lower than its During Thursday on the gray market, which was around 12 euros depending on traders. In the first exchanges, the title earned more than 24% to 12.24 euros.

Accor is mishandled and lost 5.18% to 23.420 euros. According to Les Echos, the group is also about to give the caterer Rail Wagons-Lits to French Newrest.Moreover, according to the newspaper, the proposed IPO of Lucien Barriere, another subsidiary of Accor, will be presented to analysts on July 7.

GDF Suez (EUR 22.99 0.86%). Standard & Poor's said on Thursday lowered the outlook notes A/A1 group's "positive" to "stable", judging unlikely that the group achieves and maintains financial circumstances justifying an increase in his notes.

BNP Paribas and BPCE, the parent company of Natixis announced an alliance in consumer credit, which will require the development of a common platform operational from 1 January 2013. The BNP Paribas gained 2.09%. Natixis yield 0.41%.

Schneider (0.59% to 81.37 euros) said Thursday it was in talks with the city of Ashgabat, Turkmenistan, on the renovation of the city's power grid.The Tribune reported Friday that the group has secured this contract, the newspaper figure at 1.3 billion dollars (1 billion euros).

LVMH (+0.34% at 85.49 euros) is about to acquire a Brazilian company, the leader of the country of the online sales of perfumes and cosmetics.

Beneteau lowered from 17% to 15% of its target revenue growth for fiscal year 2009-2010 within the scope of delays in deliveries of vessels. The builder of sailboats and motorboats, however, confirmed its target of operating profit to 37.5 million for its fiscal year ending in late August. The title resists: he won 3.32% to 11.06 euros.

In Asia, markets are more active, but the trend is downward path including a decline of nearly 1.5% for the Nikkei, shortly before the closing. Nippon index is penalized by a round of disappointing indicators released in Japan early this morning. The strong yen also affects Asian indices.

Moreover, the euro fell back this morning against the dollar and 1.2258 dollar deals to 8:00.In terms of indicators, the INSEE published this morning at 8:45, the survey of consumer confidence survey for the month of June And in the euro zone economic confidence in the month of June will be unveiled at 11:00. On the other side of the Atlantic, housing prices will be released 15 hours, Paris time and consumer confidence in 14 hours.

EDF and Total in Christian Estrosi

As for companies, investors will pay close attention this morning to headlines EDF and Total. Indeed, leaders of the two heavyweights of the Paris stock exchange will be received this morning by the Industry Minister Christian Estrosi to discuss the future site of Dunkirk No faxing payday loans.

Still in the CAC 40, the general meeting of the Accor group's disintegration should also be well attended.

The eyes will also towards the group's title parapetrolic Technip. The latter will pay 338 million dollars (275 million euros) to settle a dispute with U.S. authorities on suspicion of having bribed Nigerian officials to win contracts in Nigeria, said Monday the Justice Department.

Moreover, as Saint-Gobain might react after the announcement of the sale of his division advanced to the American Ceramics CoorsTek for 245 million dollars (199 million euros).

In addition, Suez Environment has launched a bid on Aigües of Sabadell, a Catalan company of water treatment.

Finally, Etam, a specialist in ready-to-be bought a little over one quarter of its capital amounting to 99.2 million euros. The operation follows a major shift in strategy and a plan of reorganization."It's time to provide liquidity to our shareholders who do not want us in this strategy," says management. This title will buy "no significant impact on the control of the company," says Etam.

The Minister of Labour and Public Service has, in fact, provided that the arbitration were not made, ironically on the fact that it seemed "much more difficult to reach agreement between the government trade unions" … He returned the answer to your next appointment, which could take place Tuesday morning.

A lesser evil

A few minutes later, however, at Matignon, the prime minister seemed to reassure staff: "This commitment is not undermined," said Francois Fillon.A way of saying that a freeze point clue is the lesser evil … Then the purchasing power of civil servants grew by 3.6% the previous year, taking into account the effects of seniority , promotions or revaluations granted to certain categories of staff. An old debate: the unions, they do take into account that the index points in their calculations, because it benefits all agents.

These unions – united for the first time in years – in any case have expressed their displeasure at the end of the meeting Friday. "The minister has stirred every red rag" has annoyed Elizabeth David (UNSA).