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The pub, some question its effectiveness. No jurors Effie Award, which annually recognizes the most effective campaigns. The 28 award-winning devices (11 Effie gold, 11 silver and 6 bronze) for the eighteenth edition are no exception to the rule.And they are all the more commendable that they worked at a time when every dollar invested in communications account, and that, at the same time, the level of phobia is high.

While creative advertising agencies are competing for the creative awards (Cannes Lions, Art Directors Club …), the trading them, and their advertising clients prefer to get a price Effie, synonymous with effectiveness measured, proven and proven to a jury of twenty professionals (advertisers, agencies, media, research institutes), chaired this year by the president of Ipsos, Didier Truchot.

For the first time in its history, the awards reward campaign B to B (that is to say for professionals) conducted by the agency Leg (Havas) to SFR.

On the sidelines of the strike of hostesses and stewards of Air France since Saturday, the Air France-KLM is struggling along on its activity and its development policy. In this context, the current social movement that will last until Wednesday could further strain the finances of the parent: in 2007, again at All Saints, a strike had caused major disruption and cost him no less 60 million euros.

Now the group through a period of turbulence. Consequence of the current economic gloom, it may well issue a warning on its results in the publication of its accounts for the period April to September under November 9, said BFM Business on Tuesday. Now he hoped to bounce back after suffering a net loss of 197 million euros over the period April to June 2011.In the wake of a meeting with management, a union then estimated at Figaro that "if growth was not at the meeting, a plan for removal on 5000 to 10,000 jobs would be to fear cash advance now."

Undermined by these uncertainties and the lack of clear prospects, Pierre-Henri Gourgeon was forced to resign last week. The directors then indicated that "he was committed to stop the evolution towards a concrete structure group Air France-KLM, to focus on recovery required the two companies." Again in control group, Jean-Cyril Spinetta immediately set the tone by giving the task to Alexander Juniac new CEO of the group, "to respond to the emergence of new competitors, particularly low cost."

Still, this strategy could exacerbate climate distrust between labor and management.

The first pieces seem certainly find their place. But the puzzle is far from complete. The Europeans have agreed on strengthening the capital of their banks, with a budget of up to 100 billion euros. Nicolas Sarkozy was also close to Angela Merkel on the future arsenal EFSF, after a frank discussion in Frankfurt. But there is so much more to do before finding a complete agreement, most detailed and validated by the whole euro area. That is why the French President and German Chancellor confirmed on Thursday night, the sounds that had run all day: a second summit of Heads of State and Government held "no later than Wednesday," after that of Sunday. In addition, Sarkozy and Merkel will meet on Saturday night in Brussels to prepare its crucial deadlines.This new adjustment schedule confirms that markets foresee that this time, European leaders are no longer allowed to make mistakes. The first tangible plans must begin to blur out that night, after a first closed session of the seventeen ministers of finance of the euro.

Recapitalization of banks

In the preamble, the bloc cleared the table of a bulky dossier. They agreed on the recapitalization of banks weakened by the crisis, two months after the IMF has sounded the alarm. The bill, estimated at between 85 and 100 billion euros, less burdensome previously announced. It should allow banks to increase to 9% of their capital ratio "hard" a recognized strength. To achieve this, banks will first use their private shareholders, and if necessary of public funds. The EFSF intervene as a last and final resort.Uncertainty remains about the date of implementation, 2012 or 2013.

On Thursday, Paris and Berlin have also tried to dispel the misunderstanding about the previous meeting on Wednesday between the President and the Chancellor. The stakes: the future modalities of action of EFSF and the famous "leverage" critical piece of the arsenal to stop the European debt crisis and prevent contagion.

The German Finance Minister Wolfgang Schäuble ensures that the two capitals are in fact "in total agreement." But he hastens to add that there is still no agreement at European level. French side, it was confirmed by noting that if there is a discrepancy, it is rather with Spain and especially Italy.In Brussels, witnesses of the appointment of Frankfurt continues to describe "a cold atmosphere" between Nicolas Sarkozy and Angela Merkel, barely warmed by the announcement of the birth of the president's daughter.

To further complicate the picture, the Greek press spoke of a setback yesterday on what promised to be the easiest section of the summit: the release and payment of EUR 8 billion international loan in Athens. The European Union grows. But the IMF question the ability of Greece to address its long-term debt without the involvement of Europeans more convincing.

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Nathalie Kosciusko-Morizet (Minister of Ecology), Philippe Marini (UMP President of the Senate Finance Committee), Thierry Mariani (Minister of Transport), Bruno Le Maire (Agriculture Minister), Maurice Leroy (Minister of the City) and Gerard Longuet (Defence Minister) commented on yesterday's warning from Moody's to France pay day loan lenders.

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An order in 2004 and a law in 2008: Both were necessary to bring the PPP (public private partnership) to be baptized in France. But since the formula was an unexpected success.

According to experts gathered at the end of last week on the occasion of international meetings of PPP, 104 such contracts have been signed. The European Investment Bank has calculated that it accounted for 9 to 10 billion euros, or 6 or 7% of public procurement in the Hexagon. "We are the first European country in terms of PPP, said François Bergère, Head of MAPP (Mission Support PPP). In the first half, 60% of registered contracts on the Old Continent were signed in France. "

Click on the thumbnail to enlarge the graphic.

Why the rise? Because this arrangement allows the state and local governments increasingly impecunious to build infrastructure by private funds. Specifically, the construction company built largely at the expense of the equipment. In return, she receives a very long time (decades) the rent paid by the public to maintain the structure.Today, we build on this model just about anything you can imagine: prisons, stadiums, swimming pools as well as police stations, TGV lines … and the formula adjusts as well to huge contracts ( more than 7 billion for high-speed rail line Tours-Bordeaux) than smaller deals (ten million for public lighting of a city average).

In the euphoria of the beginning, we mostly retained the advantages of this approach: greater compliance costs and delays faxless cash advance. "In the PPP, 71% of projects are delivered on time and 80% are made in the envelope provided or an additional cost of less than 3%," says Christian Rasoamanana, consultant for the consulting firm PWC has just loop a study on the subject."This allows us to carry out four projects simultaneously (the TGV line between Tours and Bordeaux, that between Le Mans and Rennes, Nîmes-Montpellier bypass GSM and rail), said Jean-Marc Delion, Managing Director of RFF. Without PPP, we would have done that. "

The failure of the hospital south-Ile

But today, this model also raises critical. Thus, the hospital built in south-Ile PPP Eiffage is a failure. The planned opening in May 2011 will take place as early as January 2012. "I believe that there was injury to the State, noted Sunday on Canal +, Xavier Bertrand, Minister of Health. Do we remain in the same terms of the contract? We'll see. "Regarding the TGV lines, some argue that the partnership is too favorable to the public."On Tours-Bordeaux, the dealership made up of Vinci and its partners brought the third of the investment but receive 100% of the revenue generated by the passage of trains," protested Marc Fressoz, author of FGV, failure at high speed.

Others point out that the formula has its limitations. "The PPP will not return TGV lines as Bordeaux-Toulouse without sufficient traffic," said Hervé Mariton, UMP deputy, member of the Finance Committee.

The men will have no excuse. Useless to try to escape the drudgery of shopping by invoking the broadcast of a football match on television. In partnership with Sky TV operator, the giant British retailer Sainsbury's has started testing a new generation truck that allows customers to shop without fear of missing their favorite television programs.

The trick? These trucks are equipped with a support which can be integrated into a digital tablet iPad and speakers. A self-charging solar battery to allow the tablet to never fall behind. The user – must however bring their own iPad – can then install the Sky Go, which allows it to follow the programs offered by the Sky group's channels, in particular the five sports channels Sky Sports.Support for the tablet is attached to the front of the truck at the site usually reserved for child seats. And to avoid accidents of trucks, everything has been thought. They are equipped with a sensor that emits an audible warning when a client caught up in their screen gets too close to another truck.

"A practical and innovative gadget»

The creator of the Sky Go cart, Ian Burgess of the company Setwo Designs, said in a statement it had successfully met the "challenge" to "create a gadget that is both practical and innovative."This experiment, conducted in a single store Sainsbury's in West London, she is likely to be widespread throughout the UK? When asked about his intentions Lefigaro.fr, the distributor has been very discreet about the success of this test to its customers, as well as its intentions to deploy or not this concept to all its 934 outlets.

In France, the testing of Sainsbury's creates a limited interest in the supermarkets. Auchan, which has developed an application for the iPhone, then declined on the iPad, does not count for much install the tablet on his truck in the store. "We have no specific project for the iPad to date, but our research and development teams are closely monitoring these developments," says the distributor is free credit score online.As for the Casino, he questioned the economic model of such an offer, which requires a significant investment to equip the truck. "This concept is interesting if it allows for example to integrate advertising," said Stéphane Bout, director of information systems group.

There is also the question of interest to consumers. The use of new technologies is not a guarantee of success. "An offer based applications for mobile phones or tablets should provide information and personalized services," says Stéphane Bout. "The goal is to meet customer expectations." To see, therefore, if the "gadget" proposed by Sainsbury's Rave.

The truck "smart" hard to take off

If the test is not processed in the UK, it could well be in China.The phone operator SK Telecom announced the launch this summer of a test in a supermarket chain Shanghai Lotus. In this store, the carts are equipped with a touch pad with which customers can synchronize their mobile phones. This time, it is not for customers to watch TV while walking on the shelves, but to receive "advice for shopping, information about products and promotions on the moment," said SK Telecom in a statement.

The adventure of the cart "intelligent" began long before the arrival of the iPad. As noted by the Telegraph, there are already in the United States carts that warn the customer when there removing the "junk food", these products considered harmful to health. In 2008, TNS Sofres conducting a study on the "Future Store".The survey found that less than 35% of consumers surveyed in France said they were interested in the concept of intelligent truck, against 70% in China, 60% in Spain and nearly 50% in the United States. The iPad, which Apple sold 9.25 million copies worldwide in the second quarter of 2011, may well make this concept more attractive.

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Nicolas Sarkozy could not miss the start of construction of the first TGV in Africa and the Arab world. Especially if a French company, Alstom, in this case is at work. The French president will then visit a few hours to Tangier on Thursday to give the start of construction of the train Tangier-Rabat-Casablanca.

After a ceremony at the station in Tangier, Nicolas Sarkozy will hold talks with King Mohammed VI at the Palais Marshan, during a face-to-head followed by a working lunch. Then he will speak to the press at 17:15 Paris time.

One site to 3 billion

Four years after the announcement, the work can begin. This project should permit the entry into service in 2015 a train up to 320 km / h linking Tangier to Casablanca and reducing by more than half the travel time between the two cities, which will go from 4:45 to 2:10.

Its cost is estimated at 33 billion dirhams by the Moroccan government (3 billion euros) and will be partly financed by loans to prime French, Moroccan funds from Gulf countries and the Arab Fund for Economic Development and social. The European Investment Bank (EIB) was, she refused a competition of 400 million euros, which complicated the closure of the project.

Moroccan media while Germany suspected of having deposited its veto against the funding because of the choice of the Moroccan government to favor the French Alstom in its German competitor Siemens business card.The French group, which had previously exported its expertise in high-speed train in South Korea, Spain and Italy to Morocco will provide 14 trains of eight cars, for $ 400 million euros.

Economic projects

While the French government scans the remark, some commentators believe that the choice of Alstom was used to compensate the loss by France of a contract to supply fighter jets to the Moroccan Air Force, who had to prefer the F16 U.S. Rafale from Dassault Aviation.

This episode now seems forgotten. Nicolas Sarkozy, focused on investment opportunities represented by Morocco, has chosen to take with him two ministers, Eric Besson for Industry and Thierry Mariani for Transport and Secretary of State for Foreign Trade Pierre Lellouche.

The Hexagon is the first partner of the Sharifi kingdom, providing 15% of imports from a country with an average growth of 4.5% to 5% for ten years, accounting for 21.5% of its exports, and employing 100,000 Moroccans in its 750 subsidiaries. Other large projects include the creation time of a Renault factory "zero pollution" with Veolia Environment, which should become operational in early 2012 or Tanger-Med, a huge industrial center and port that participates in a Bouygues consortium.

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A new week high voltage for Greece and the euro area. In fact, Sunday, the International Monetary Fund (IMF) said that a delegation will travel to Athens this week to determine whether or not the country can benefit from the sixth round of eight billion euros of the loan in May 2010 , aid became vital for the country. The CEO of the institution, Christine Lagarde, has indeed met the Greek Finance Minister Evangelos Venizelos on Sunday to discuss the conditions for the return of the IMF in the country to complete the fifth audit of the Greek economic program. The mission "will certainly place this week," said Fund.

In parallel, Evangelos Venizelos, the Greek finance minister, yesterday met with Jean-Claude Trichet, head of the ECB, to negotiate a restructuring of the Greek debt at a discount of between 40% and 50%.The minister said that "there is no alternative to restructuring." The latter has also expressed confidence the outcome of the vote in parliament of the new austerity plan, condition of the granting of new loans of the troika, because according to him "which member will take responsibility to lead Greece to failure to pay? ". A view shared by the French Minister for European Affairs, Jean Leonetti, who said Sunday that "Greece will avoid bankruptcy because it is the interest of the Greek state, the Greek people and is the interest of us all.If Greece were to fail tomorrow, it would cost more than if it did not go bankrupt, "he said on Radio France International.

The rising social discontent in Greece

The Heads of State and Government in July found an agreement to rescue Greece and broaden the scope of intervention of the relief fund of the zone (EFSF), including providing it with an instrument enabling it to market purchases of debt of states in difficulty. This agreement is being ratified by 17 national parliaments in the area. The vote of Germany, the country is the biggest contributor to EU aid plans appear on track.In a television interview Sunday night, German Chancellor Angela Merkel has indeed shown the outcome of the confidence vote scheduled Thursday in the Bundestag.

But Greece will probably have to wait beyond the holding of a Eurogroup meeting on Oct. 3 before a decision on the release of the next tranche of aid. "Given the delay by the Troika mission (IMF, ECB and European Commission), I do not think that the next meeting of the Eurogroup, October 3, a decision on the sixth installment," said Sunday Washington Deputy German Finance Minister, Jörg Asmussen

In addition, the rising social discontent in Greece.Further strikes are planned next week before a general strike on October 19.

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The U.S. stock markets still grind of black Monday. In early trade, the Dow Jones lost 1.08% at 10,879 points, the Nasdaq 0.68% to loose 2451 points and the S & P lost 0.95% to 1143 points.

Investors in Europe, in Asia and the United States fear that Greece is not able to meet these budget commitments, which threaten to bankrupt the country and aggravate the crisis in Europe. The German Minister of Economy Philipp Rösler has also not ruled out a bankruptcy ordered Greece to save the euro.

These uncertainties weigh heavily on European banking stocks, weighed down by their exposure to sovereign debt but also by fears about their solvency and funding.Specialists in Harbor Advisory today "Wall Street will evolve with European banks, whose main problem is exposure to sovereign debt."

United States, Barack Obama will submit to Congress today plan to revive the economy and jobs announced Thursday, said on Sunday a senior White House. The President will renew his call "to Congress to adopt this bill, which contains the kind of proposals to grow the economy and create jobs."

Week is low in business results – the retailer Best Buy and diverse manufacturing Pall is the only component of the S & P 500 to publish figures – investors will focus primarily on a series of macroeconomic indicators.The latter include retail sales, the producer prices and consumption as well as statistics on the manufacturing sector.

Note, however, leading indicators of the Organization for Economic Cooperation and Development (OECD) published this morning, reporting a "slowdown" of the world's major economies.

The euro and oil fall

In the wake of renewed tensions, the euro fell against the dollar, the euro remained sharply lower against the greenback Monday, falling below $ 1.35 even briefly, as a result of a new access market panic response to the crisis in Europe. Mid-session in Paris, the single European currency was worth 1.3603 dollars against 1.3649 dollars on Friday night. Earlier, the euro fell to 1.3495 dollars, its lowest level since Feb payday advance online. 16. The euro also fell to its lowest level in a decade against the yen.The euro bought 104.64 yen against 105.91 yen Friday. In the early morning, the euro fell to 103.90 yen, its lowest level since June 2001.

Under pressure from a stronger dollar, a barrel of oil has also dropped on the ground. In electronic trading in the morning, a barrel of "light sweet crude" for October delivery lost 1.23 dollars to 86.01 dollars per barrel of Brent North Sea crude for October delivery at $ 1.02 111 $ 75.

Values ​​to follow

The side of values, the French group Technip Engineering said Monday the acquisition of the entire capital of the U.S. Global Industries (51.36% to 7.80 dollars), a specialist oil services submarines, on the basis of a valuation of $ 1.07 billion (770 million).Technip will pay $ 8 cash per share, Global Industries, a premium of 55% over the closing price of its prey Friday night on Wall Street.

For its part, the online retailer Amazon (0.88% to 213.26 dollars) would be in discussions with publishers to launch a book rental service digital subscription, said Sunday the Wall Street Journal in its edition line.

After the unexpected departure of the patron saint of Internet giant Yahoo!, Carol Bartz, rumors of a union between Yahoo! (-2.21% To 14.16 million) and AOL (-2.72% to 14.32 dollars) have resurfaced. The CEO of the Internet service provider America, Tim Armstrong, have consulted with investment companies to test investor appetite for a reconciliation between the two groups advance Bloomberg.Tim Armstrong become the leader of the group.

For his part, Hertz Global (-2.54% to 9.58 dollars) has extended the date of its offer for Dollar Thrifty (-1.22% to 64.08 euros) Automotive Group (DTG) until November 1 .

Wynn Resorts (3.04% to 153.25 dollars) through its subsidiary, Wynn Macau has announced the acquisition of land over 20 hectares to the government of Macau for approximately $ 193 million. The plot, located on the Cotai area, should allow the development of a resort and recreation.

Saturday, the first game of the France team for the seventh Rugby World Cup, could look like a formality. While Japan, which will meet that day the XV of France in North Harbour in New Zealand, has never exceeded the group stage, despite participation in all editions since the inception of the cup in 1987. With a stern face cashed 145-17 New Zealand All Blacks in 1995, he holds the sad record of even one of the toughest defeats in the World Cup. Japanese rugby relegated to the background of world rugby would, however simplistic. "The opposition is not the best, but it's a team that is progressing," said Pierre Rabadan, third line of the French stage.

A league of companies

Advanced beyond the sports of "cherry blossom", the nickname of the national team, the country of the Rising Sun has mainly a very special championship, which does not leave indifferent rugby players from Europe, sort of Nations (New Zealand, Australia, South Africa), and the Pacific Islands (Samoa, Fiji, Tonga). Third national sport, and this for over 100 years in the archipelago, the discipline has developed to organized a national championship, the Top League. With a special feature: the clubs come from the companies.

"These clubs are like works councils in Europe, shows Miguel Fernandez, agent of several French players. The rugby players are employees of the multinational corporations, which finance between 85 and 90% of the teams. " Hence the original names of clubs such as Coca-Cola West Red Sparks, Toshiba Brave Lupus and Yamaha Jubilo.Toyota even has two teams playing in the Top League (14 teams), the elite rugby in Japan.

Consequently, this "championship companies" gives more flexibility for clubs to recruit players from outside, when the National Rugby League wage bill caps the French clubs to 8.7 million. For the time being, no French player in the league evolves Japanese, but many of the major European leagues rugby and South Pacific have been tempted. Most recently, the former third line of the French stage, James Haskell, free from any contract with the club from the capital, announced that it would conduct a season with the Ricoh Black Rams Japanese before starting a new lease in 2012 with Wasps English payday lenders. In his previous contract in Paris, the player's annual salary was estimated at 300,000 euros.Likely that his Japanese club for a season or at least aligned with that level or beyond.

Players of the hemisphere are the most numerous

For a star player in the Top 14 French, whose gross annual salary up to 400,000 euros, the Japanese archipelago can also represent an attractive option at retirement. Around the world rugby, the phenomenon is growing: in 2008, two members of the hinge legendary Australian wallabies, Stephen Larkham and George Gregan signed in Japan. The first, to 34, with the Ricoh Black Rams, and the second 35 years with Suntory Goliath.

The choice of the country of the Rising Sun did not, however, only by default. "On average, Japanese wages are 20 to 30% higher than those in Europe, explains Miguel Fernandez, where the French Top 14 offers a gross average monthly gross earnings between 10,000 and 12,000 euros."Examples of multiply exile for five or six years. Twice in the middle of his career, Troy Flavell of New Zealand, currently operating Bayonne, selected the Top League (Toyota Club between 2004 and 2006 and Mitsubishi Dynaboars between 2008 and 2010).

Even the coaches are getting into, as the country "looking for experienced technicians to increase his level of play," said Miguel Fernandez. Jean-Pierre Elissalde, a former French scrum-half, led for a year the selection of Japan. For his part, Christian Gajan, current director of the Bayonne rugby took over in the mid 2000's Coca Cola West Red Sparks. Finally, and since 2006, the current XV of Japan is under the leadership of the All-Blacks legend John Kirwan.

Still, the financial firepower of a club is sometimes not enough to convince European players into exile at the end of the world.Therefore, the countries most represented in the Top League are those of the southern hemisphere, for reasons obvious geographical proximity. In the national party in New Zealand, they are even a dozen players from New Zealand, Samoa, Fiji or Tonga to defend the Japanese colors.

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