GroupM was promised a destiny to Twitter and Foursquare. Like the latter, the start-up in New York was revealed at the conference Internet "South by Southwest," which was held in Texas in March. But barely a year after its creation, GroupM has already attracted the attention of the giants of the Internet and has just been bought by Skype for an estimated $ 80 million.
The operation allows the specialist to Internet telephony to build a niche in the amount of online communication: messages grouped. With services such as GroupM, users can create discussion groups on their mobile phone and communicate with others, forming "chatrooms" private SMS.In recent months, major Internet players have been enamored of such services, which range from communication, and coordination, like Facebook, which bought the Beluga service in March 2011, eight months after its creation. In addition, the social network launched mid-August, Facebook Messenger, a mobile instant messaging application.
For its part, Google has made this communication bundle a cornerstone of its community platform + Google launched in late June, with the "hangouts" spaces bundled instant messaging and video. Finally, as recently shown by the London riots, the BlackBerry is an actor to be reckoned with in this area, through its private courier BBM (BlackBerry Messenger). Now owns GroupM, Skype will better stand up to these types of communications.
175 million monthly users of Skype
"Skype and GroupM have a common vision.GroupM's team has created a messaging experience incredibly attractive bundle that runs across the terminals and mobile platforms, making it a perfect complement in voice, video and text of the Skype family, "said Tony Bates, general manager of Skype, in a statement.
For Jared Hecht, co-founder Steve Martocci GroupM, "there is a natural affinity between Skype and GroupM.""Our goal is to continue to develop tools that allow people to easily communicate, share and keep in touch with their close relations and important," he said, arguing that integration with Skype would allow the start-up achieve its vision of "ten times faster."
The start-up is already looking forward to see the service offered to 175 million monthly users of Skype.
The acquisition of Skype by GroupM, which is the subject of discussion for several months, could also be beneficial to Microsoft. It announced the acquisition of Skype for $ 8.5 billion in May.While sentencing the operating system (OS) Windows Mobile Phone 7, the software giant could find with GroupM a valuable feature to include in its bid for smartphones.
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