With the popularity of its latest shooter series Call of Duty, Modern Warfare 3, became the best-selling cultural history, the U.S. publisher of video games Activision Blizzard, a subsidiary of Vivendi, has multiplied records. The game has generated over a billion dollars in sales in sixteen days, surpassing the record revenue of cinema film Avatar, James Cameron. Including previous versions of Call of Duty, the previous record of 30 million boxes sold in 2010 was exceeded last year, analysts said.
Therefore, the annual profit of the publisher jumped 159% to a record high of $ 1.09 billion, against 420 million a year earlier. Last quarter, Activision Blizzard has returned net profits, with a profit of 99 million against a loss of 233 million for the same period of 2010. These results have exceeded expectations.
7 million registered players,
"We were able to generate nearly a billion dollars in operating cash flow", says Bobby Kotick, the CEO of Activision Blizzard.
As profits, revenues also reveals surprises. Over 34% of annual sales of $ 4.75 billion from the sale of online games. This is another record in the history of video game publisher that has managed to stabilize the number of customers to its virtual world called "massively multiplayer" World-ofWarcraft, to 10.2 million subscribers.
"We record the fastest growing premium services with our new online gaming service online Call of Duty Elite Subscriber, which has attracted more than 1.5 million subscribers Premium and over 7 million registered players in the service" , says the boss of Activision Blizzard. Subscribers "premium" pay 50 dollars a year "to receive, each month, new content," said Eric Hirshberg, the CEO of Activision, Le Figaro.
The figurines Skylanders
It's "faster than the takeoff of everything I've experienced so far. It's better than what we recorded for the start of worldofwarcraft. But it is also faster than the beginning of paid subscriptions to Netflix, hulu.com or Xbox Live, "says Bobby Kotick. Moreover, the last title Modern Warfare 3, launched in November, has generated alone, over 639 hours of online game. These online versions allow the group to reduce the impact of pirates who have illegally downloaded 4.5 million times the latest installment of Call of Duty, according to the website TorrentFreak.
In addition to its outstanding success with war games, Activision Blizzard has also recorded a score very encouraging with its new game Skylanders Spyro's Adventure, which brings together plastic figurines and traditional video games. A total of 20 million stamps were sold last year. "We are out of stock," says his side Jerry Storch, CEO of retailer Toys'R'Us. The game Skylanders would have generated $ 400 million last year, including some 4 million software units sold. These performances are of Skylanders Spyro's Adventure "the greatest creation of a game for children 6 to 12 years," said Eric Hirshberg.
To renew the genre in 2012, Activision will present next week at the Toy Fair in New York, following his children's game called Skylanders Giants.
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