That was quick. Arnaud Montebourg was just appointed Minister of Productive Recovery (sic) France Inter Pulvar announced that Audrey would no longer present the slice of 6:00 to 7:00 on France Inter. Replacing the journalist will be effective Monday.

Just after the announcement of the composition of the government, public radio has sent the following statement: "The management of France Inter and Audrey Pulvar decided by common agreement that the journalist stop the presentation of the news slot between 6 pm and 7 am from May 21 "

The direction of France Inter states that it "reflects now with Audrey Pulvar instead that it could occupy in the programs of the string to the beginning of September 2012."

Of clashes with personalities right

The same dilemma arises in France 2, where Audrey Pulvar is a columnist on the show Saturday night in Lawrence Ruquier We're not lying. "We are not in a hurry, explains the direction of the public channel. During the electoral campaign, the issue will have no political guests. "

France Televisions said, moreover, that the journalist is not an employee but a "collaborator" of France 2. A difference that really changes the situation? How the status of associate it more limited potential conflicts of interest that employee?

During the presidential election campaign, the response in Audrey Pulvar We're not lying had angered the UMP, who had questioned his objectivity no faxing pay day loans. Several clashes took place with right-wing figures, including Jean-Francois Cope in March.

Geoffroy Didier, UMP regional councilor of Ile de France, had even before the Higher Audiovisual Council (CSA) for a ruling on the possibility to record in the speaking time of Francois Hollande interviews policies Audrey Pulvar.

What future for France 2?

Because of its relationship with Arnaud Montebourg, Audrey Pulvar has already had to abandon the policy of 7:50 interview on France Inter and its current affairs program on the news channel i-tele.

Several women journalists were forced to put their career on hold because of their husbands or partners. This was particularly the case of Anne Sinclair, who stopped 7 of 7 on TF1 lorsqu'ele married with Dominique Strauss-Kahn, and Béatrice Schönberg's wife Borloo, which ceased to present 20 hours of the France 2. She now leads the Past series, a monthly magazine much less exposed than JT.

Audrey Pulvar she will undergo the same fate as its cons? Heart of France 2? We know she has recently shot the pilot of a magazine company for France Televisions.

It is late. But, for once, it's not his fault. Whereas in Berlin Tuesday to 18 h 30, Francois Hollande has landed 45 to 19 h. Struck by lightning, the presidential plane was forced to return to land at Villacoublay.

As he arrives on the doorstep of the Chancellery, Angela Merkel is there to greet him. They exchange a handshake. No hug, as did Nicolas Sarkozy in 2007, destabilizing his interlocutor. A little stiff, President novice discovers the protocol: a hand gesture, the Chancellor guide when passing in review the troops. It seeks its mark next to it and lack of hustle on the red carpet.

Just invested as president, Francois Hollande, like its predecessor five years ago, was keen to stress the symbolic importance and challenge of the Franco-German dedicated to Angela Merkel's first visit as head of state. "I did not know her, even if his reputation had long since crossed the border," he said after a meeting of more than an hour before a working dinner.

The Chancellor had not wanted to meet the Socialist candidate in the campaign to mark its defiance vis-à-vis the renegotiation of the budgetary stability pact. The subject was included in the course of the game menu. "I said in the campaign, I repeat again today, I wanted to renegotiate the treaty to include a dimension of growth", said Francois Hollande.

Before his election, he threatened not to ratify the text if it was not amended to include a revival of European growth. Tuesday, he paved the way for a compromise: "The method that we have agreed is to put all ideas, all proposals on the table and then see what are the translations for legal format." Everything has opposed priori attached to the socialist revival and conservative buttressed by fiscal discipline. But, obviously, the head of state does not rob his partner immediately. "We have different approaches to achieve growth, but we will share our ideas to see what are the different ways to stimulate growth," replied the Chancellor. Francois Hollande evoked improving competitiveness and Eurobonds quick pay day loan. To reassure the Germans, he said he was concerned about the "seriousness of the budget." But, he said, "it's because I'm for serious budget I am for growth."

Time was not on Tuesday, the settlement of underlying problems that have accumulated. "This meeting was intended to know us better, build a relationship, establish a working method," said the French president. Among the burning questions, the crisis in Greece could not be avoided, in a context where it leaves the euro area is now considered. "The Greeks must know that we will come to them to enable them to secure their place" in the eurozone, Holland assured. "I agree that Greece must remain in the Euro Area", completed Merkel, hoping, for his part, "structural reforms".

Sentenced to agree

The Head of State and the Chancellor will meet on Friday at the G8 summit at Camp David, then, in the process, that of NATO, in Chicago. Above, both meet again May 23 for an informal summit of Heads of State and Government in Brussels European. And in late June, the European Council, "French and Germans will jointly present their ideas for growth in Europe," Merkel promised.

Despite their differences, the new couple Merkel Holland was sentenced to agree. At the edge of its mandate, the French president can not afford to fail on one of its most ambitious promises, the reorientation of the European Union. For his part, Chancellor, one year of law, is obliged to strengthen its position against an opposition Social Democrats who redoubles criticism against the policy of austerity. In the presidential entourage, it is noted that the electoral victory of the SPD in North Rhine-Westphalia on Sunday, depriving Angela Merkel a majority in both Houses of Parliament

ALSO READ:

"The SPD backing of French President

"The baptism of fire European Holland

"Merkel is working its counteroffensive against Holland

"Between Merkel and Holland, fundamental disagreements

Apples and carrots now have a separate status at Auchan. They have become a key weapon in the offensive launched by the distributor northerner against Leclerc, leader of the price image, he wants to "overcome very quickly." To do this, Auchan has made a strong commitment: to be the cheapest brand of fresh produce. Fruits and vegetables in mind: "we decided to make a genuine effort on the margins for this category of products purchased by all and are good for health, says Serge Gay, head of fresh produce at Auchan France. This initiative also stimulates the French agricultural production. "

Almost all consumers through this radius by shopping prices have references in mind. Especially since the average price has not changed in four years. Contrary to the cheese or fish, which increased by 5.5% and 10.8% since 2008.  

As part of the price image of a brand depends on its fruits and vegetables, the commitment of Auchan can pay big dividends. Yet the promise of the sign affects only a few items "at very high consumption," such as potatoes and oranges. "We already have a base of 100 items of products of comparable quality only, which we follow the price," says Serge Gay. Many references are excluded from this list, such as seasonal products, which benefit from promotions, and local products delivered to each store by small and micro businesses in his area.

Sales down

This price war is the answer to the decline (in volume) market recorded last year: -2.6% for fruits and vegetables, -2 no fax cash loans.9% for meat, -3.5% for Fish and -6.4% for the caterer, according to the firm Kantar. Auchan will also fight against Carrefour Market. The sign of the supermarket group Carrefour has indeed extend its guarantee "the lowest price in the region (15 kilometers)" on fresh produce. Every day, the chain offers six products, including a fruit and a vegetable chosen "in the top sales."

Communication of Auchan is a bit of challenge, that its competitors do not fail to stress: comparison of tomatoes is more difficult than that of national brands biscuits. For fruits and vegetables, low price is often synonymous with poor quality in the consumer's mind.

"To have beautiful products is far more loyalty than low price," Judge Daniel Sberna, adherent Intermarché in Nice. It has set up a system with a pay card (7 euros), which allows customers to buy all the fruits and vegetables in bulk at cost. "This system is a guarantee of transparency. It emphasizes, moreover, local products, because their purchase price is lower than that of imported products, "said Daniel Sberna. With higher volumes, the store may carry an assortment of increasingly broad and sell up to seven kinds of strawberries. The idea made its way into the group, but also elsewhere. Casino tests for a month in ten of its hypermarkets formula "at cost" of a dozen products for now.

ALSO READ:

"Carrefour and Leclerc singled out for misleading promotions

This is called a success. "The Voice: the most beautiful voice," whose final takes place Saturday live on TF1, has not only saved on Saturday evening in the chain often battered by its rival France 2, but revived the entertainment, like out of fuel since several years. Since the end of "Star Academy", three years ago, TF1 struggled to find a format for success. It's done. The point that the private audiovisual group revives hearings worthy of the past, before the arrival of DTT.

The average of "The Voice", which aired in prime time since Feb. 25, was 7.8 million viewers, reaching 33% audience share while that of the chain in April last n ' has not exceeded 22.6%. Better yet, TF1, which is a commercial channel, achieves 47% audience share of women purchasing managers and 48% of the audience of 15-24 year olds, new target commercial that emphasizes more than ever the group chaired by Nuncio Paolini. These figures are the joy of the advertising, Advertising TF1 fought so far on Saturday night with a box not realizing that on average 22% audience share. Of the eleven previous shows, the chain would have earned no less than 45 million gross ad revenue, according to experts buying, with a fill factor of screens around 90%. "This is a powerful program, rewarding, and has also the merit of being multimedia," said Laurent Solly, CEO of TF1 Advertising. "Its performance advertising are all the more remarkable that generally in April and May are good months for advertising, if only because of the bridges. This is even more difficult in an election period, "he says.

Enthusiasm for the program "great show, modern family" was the first such broadcast – 9.3 million viewers for the program was launched in late February – the spot prices increased from 65,000 to 90,000 euros. Suffice to say that governance calls for a renewal of the program in the second season. Certainty since the talent competition – invented by Talpa, the Dutch production house of John de Mol, and produced by Shine France chaired by Thierry Lachkar – stands out as "one of the four largest entertainment formats prime time with "Koh Lanta", "Masterchef" and "Dancing with the stars. '" All share their development simultaneously on new digital screens. But "The Voice" is probably the program that plays the most complementary with Internet and social networks. MyTF1 on, the program totals 50 million videos viewed. What boost internet advertising revenue, which would have amounted to nearly 8 million gross.

The show benefits Mercury

Besides the TV show, "The Voice" has a strong musical component. The Mercury label (Universal) has created a mechanism sufficient to support the artists and titles beyond the small screen. Every Saturday through the promotion and ensured by MyTF1 Wat.TV, Mercury provides all titles on iTunes sung during the show. A feat that requires to save up to 20 titles per week. Ultimately, digital sales could reach 200,000 titles. Added to this already three compilations of young artists who are each in the Top 10 sales (50,000 copies sold). May 28 will release the "compilation" of the securities of the finalists in the form of four mini-albums. Sales forecasts amounted to 100,000 copies. Followed by a tour of 17 dates organized by TF1 Enterprises and Talpa for eight semi-finalists. A firm contract is for the lucky winner.

ALSO READ:

"Garou: The Voice," the show focuses more on the live voice "

"" The Voice "on TF1, the" talent show 2.0 "

The necessary reform of the info on TF1 will not be in a calm and good humor. Monday night, and for the first time in its history, the "20 hours" of France 2 was almost on a par with that of TF1. The News of Laurence Ferrari totaled only 5.5 million viewers and a market share of 22.1%, against 5.4 million for the David Pujadas which carried out an audience share of 21.4%. Worse, France 2 has even dominated the last 20 minutes of the game.

Since January, the average log TF1 was around 24.4% against a competitor who flirted with the 20% audience share. But the outstanding coverage of the presidential by France 2 has installed the system as the benchmark for information policy and founded its legitimacy every day on television news.

Now there is fire in the direction of information TF1. Although the first commercial channel vigorously denies wanting to get rid of Catherine Nayl, its chief information officer, as its star presenter Laurence Ferrari, decisions could be taken by the late summer. For in the wake of the presidential, other major events are likely to further strengthen the positions of the public channel.

The latter has decided to cover the elections with the same vitality that for president. France 2 and receive a sports scene with Roland Garros, the London Olympics and of course the stainless Tour de France. What the register as the chain of events unsecured personal loans.

Winning strategy

TF1 has no other choice but to respond while there is still time. It remains to be seen whether the first private channel found in the internal team that leads the reform of the slice the more strategic grid. Eric Revel, head of LCI who handled the redesign of the continuous news channel successfully, is probably one of the most legitimate. But "TF1 might be tempted to recruit talent from outside in order to destabilize the opponent," said one expert dossier. For the excellent performance of France 2 is primarily a story of men.

Many wonder about the possible departure of the presenter Lawrence Delahousse whose talent suffers from the winning team David Pujadas-Thierry Thuillier, Managing Editor of the public group. Similarly the latter, who built a winning strategy for public broadcasting, could be sought. "Thierry Thuillier won decisive battles, but he has not won the war and it would be a shame for him to leave while building work is not completed," whispers one internally. What is certain is that it is now the strongman of the public group.  

ALSO READ:

"France 2 won the election night before TF1

"Audience, Profile, TF1, France 2: Some Lessons of the debate Holland / Sarkozy

"The News of TF1 under pressure from that of France 2

It was a highlight of the program of Francois Hollande: a major reform to ensure that bank deposits that supply blood though the real economy and not trading activities. Designated at the beginning of the campaign as "the real enemy" of the PS candidate, finance was entitled to a proposal flagship program "I divide them the activities of banks that are useful for investment and employment, their speculative "Francois Hollande promised.

The former Socialist candidate never intended to prohibit commercial banks from owning a fundraising and investment, which would have signed the end of the universal banking model to the French. In the Nouvel Observateur earlier this week, he even wanted to "reassure (the bankers, since they are in good faith", acknowledging in passing that "French banks are not responsible for the crisis but were the victims . "We can not give better token of goodwill

. His first statements seemed rather to be modeled on the British solution, Vickers said law, which provides a strict separation of credit and market. But the effective lobbying of mutual savings banks has paid off. The strict application of the law in effect Vickers cause chaos in a deep Credit Agricole, BPCE, Credit Mutuel, which funds and regional banks hold their financing subsidiary and investment

. The French reform should ultimately get closer to the American view, the law Volcker. This text apparently easier to implement, prohibits banks from speculating on their own account. It also raises many questions of definition. "Even in the U.S., the authorities indicated that the implementation of the Volcker rule would be shifted, and is the CEO of Societe Generale, Frederic Oudéa. Volcker rule poses challenges very practical. Market activities, legitimate and even necessary, lead to risk taking. "

A working group should be appointed shortly by Francois Hollande and future Minister of Economy to refine this. This dedicated team will work in cahoots with the European equivalent. Commissioner Michel Barnier has indeed entrusted the Finnish Erkki Liikanen to chair a group on these topics. It must report its findings after the summer. "Regardless of whether the solution adopted, it is essential to maintain a European banking universe," says Jean-Laurent Bonnafe, the CEO of BNP Paribas.

In addition to this structural reform, banks expect a heavier tax. In its program, François Hollandes'est committed to increasing the taxation of banks by 15% and create a tax on all financial transactions. Finally, future legislation should cap the price of banking fees, in order to reduce the costs borne by individuals.

ALSO READ:

"The results of the second round of presidential

"The results in your city or department

Candidates with strong personalities, verbal jousting, a dose of suspense, … presidential election, the highlight of French political life, provides a golden opportunity for brands to stand out for their creativity. For some of them, it is even the opportunity to make themselves known. Among them, the Paris Chocolate brand, created last year, did speak of her with boxes of chocolates bearing the image of candidates. Popilz society, which wants to start selling humorous figurines inspired by celebrities, moved, for his part, since its April 23 first characters in the image of Nicolas Sarkozy and Francois Hollande. MarionDem, young designer who launched last December the lingerie brand Panty Me, launched panties printed with the colors of the candidates. Best known and oldest brand Reunion sorry! commercialized a reversible shirt if we hesitate to support the UMP candidate or PS.

In these operations, profitability is not often visit. "We know that this is not a shirt to wear every day. We especially want to build brand awareness, "said Peter Marten, founder of the brand sorry! that focuses on products related to humorous news. Even at the risk a fine for infringement of image rights, as in 2008. At Popilz also, "the goal is not to make profits but to come forward and test the market," says Bastien Rochard, manager of the company. "The presidential election is the best time to create awareness around a brand. Citizens and the media only talk about it for a month. This is an opportunity to talk with humor. "

The figurine "Zarkface", inspired by Nicolas Sarkozy and sold by Popilz. DR

The protocol is that once every six months the Board of Governors of the monthly European Central Bank and the press conference that follows it are held outside Frankfurt. While Spain breaking records of unemployment (24.4%), the choice of Barcelona seemed particularly appropriate to decline the "Growth Pact", a new slogan of the ECB. Mario Draghi, the author of the formula, he launched a week ago before the European Parliament, does not deny any less stimulus spending.

There is no contradiction between "Growth Pact" and "fiscal pact" he said yesterday from the outset "Even if the necessary fiscal adjustment weigh on growth in the short term, they contribute to keeping public finances and thereby lowering the risk premium (on state borrowing, Ed). " The strategy of deficit reduction should be pursued by focusing "on a decrease in current expenditure (rather than public investment), rather than tax increases." Mario Draghi acknowledges that in the emergency governments tend to do the opposite, to cut back on infrastructure and tax increases. But this is not the right choice.

"Flexibility, mobility, fairness"

The "Growth Pact" which he has been the voice also means a strengthening of the productive potential of each country. Clearly, these structural reforms such as to "facilitate the activities of entrepreneurs," because "the creation of new businesses and job creation are critical." The head of the ECB summarized in three words his doctrine: "flexibility, mobility, fairness." It is especially the labor market. Speaking to Spanish journalists, whose country has an unemployment rate of young people who reached 45%, he denounced the rigidity of labor contracts, which penalizes the outrageously least legally protected categories.

Mario Draghi is as eloquent about the remedies, as he refuses to comment on the men who embody them, despite many questions about the elections on 6 May in France and Greece absolutely free credit score.

On actual economic conditions, the ECB recognizes that "uncertainty prevails." Only certainty, "rising consumer prices will remain above 2% throughout 2012." This figure does not mean a worsening of inflationary pressures, it simply pass on higher raw materials and increases in indirect taxes in some countries.

"There is a broad consensus"

If the 23 governors of the ECB have not discussed a possible change in interest rates (down), there is no question of putting an end to the extraordinary monetary policy response to the crisis of public debt and the difficulties of banks. "There is a broad consensus, and I would say a consensus on the fact that an exit strategy is premature," said Mario Draghi, referring to recent warnings from Bundesbank President asking to prepare . The effects of the LTR0, the 1000 billion euros to banks for three years, "it has averted a major credit drying up," but "it will take time to see how and when this money will spread in the real economy. "

ALSO READ:

"The European Growth Pact will force France to reform

"The Fed is confident about the U.S. recovery

"George Soros:" Europe could only finance its stimulus "

Fitch believes a crisis "laborious"

The rating agency Fitch expects to resolve the crisis "laborious" in the eurozone, she said in a study published yesterday. But the single currency will survive as it exists today, she says. However, "the risk of a less favorable outcome, although small, is growing," the agency warns. Among the alternative scenarios, one out of Greece seems the least improbable, according to Fitch. In such cases, the scores of all Member States would be placed on negative watch. Those who, like France, are already negative outlook, would probably degraded. In the worst case, if the eurozone disappeared, most countries rated AAA would be considered risky investments.

For once it is not Airbus which organizes the festival, but ATR, the second aircraft manufacturer based in Toulouse, in the shadow of European giant. Equal subsidiary of EADS and Italy's Finmeccanica, the manufacturer of regional aircraft propeller book on Thursday, Air Nostrum, Iberia subsidiary of Spanish, the thousandth machine out of its assembly site.

A symbolic milestone for ATR's plans to increase its production by 60%, to 54 aircraft per year in 2010 to 70 this year to reach 80 to 90 per year by 2014. At the same time, its turnover has to go from 1.3 to 2 billion.

Consequently, extensions are underway on the site and "hundreds of jobs will be doubled," said Filippo Bagnato, ATR CEO. ATR employs 1,000 people in Toulouse and in 6000 made working in France and Italy with subcontracting. Sitting on a record backlog representing three years of delivery, ATR new ambitions: "it is possible to reach the 2,000 aircraft delivered within ten to fifteen years," says the president.

China threat

To listen, you almost forget that the company, founded in 1981 with the launch of the ATR 300, narrowly escaped death in 2004 with a backlog of five aircraft. The manufacturer was the victim of the craze for jets that, throughout the 1990s, have conquered the regional aviation market while surfing a bit expensive oil.

"Our shareholders have been clear. They did not put the key under the door but had to hold ATR not to lose money, be in equilibrium. We therefore reduced the size of the company. It was that or death, "recalls Filippo Bagnato. ATR gathers her remaining strength to attract new customers. "We had to sell the plane three times to the airline, to subcontractors who were reluctant to invest and banks." ATR increases its range and benefits of soaring oil prices which increase operating costs of a regional jet. Propeller airplanes take their revenge. This is the slaughter. Only Canada's Bombardier and ATR survive, but not Saab, Fokker, Dornier, Jetstream, Fairchild … The airlines have their accounts: in the same journey, the "turboprop" consumes two times less fuel than a jet.

Despite its success, the manufacturer remains vigilant. The turboprop market is promising – with a projected delivery of 3,000 units from 50 to 90 seats in the next 20 years. It arouses desires. ATR expects a reaction which should give Bombardier a successor to its Q-400. He is also concerned about competition from China. "China has had limited success with the M 60 which is nothing more than an evolution of a Russian aircraft. But it launched a 70-seat aircraft and is considering a 90-seat aircraft, "said Filippo Bagnato. The M 700, a copy of ATR according to experts, is being developed. It is expected on the market within three to four years.

To stay ahead, ATR continues "feasibility analysis" on a larger aircraft with 90 seats. The development of a new propeller device costs twice cheaper than a jet – less than $ 2 billion. But the decision belongs to EADS and Finmeccanica.

ALSO READ:

"In 2011, ATR has stolen from strength to strength

"ATR Fair Singapore