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The pub, some question its effectiveness. No jurors Effie Award, which annually recognizes the most effective campaigns. The 28 award-winning devices (11 Effie gold, 11 silver and 6 bronze) for the eighteenth edition are no exception to the rule.And they are all the more commendable that they worked at a time when every dollar invested in communications account, and that, at the same time, the level of phobia is high.

While creative advertising agencies are competing for the creative awards (Cannes Lions, Art Directors Club …), the trading them, and their advertising clients prefer to get a price Effie, synonymous with effectiveness measured, proven and proven to a jury of twenty professionals (advertisers, agencies, media, research institutes), chaired this year by the president of Ipsos, Didier Truchot.

For the first time in its history, the awards reward campaign B to B (that is to say for professionals) conducted by the agency Leg (Havas) to SFR.

A potential policy holder should always study their life insurance quotes carefully and all terms contained within them should be properly understood before any final decision is made.

The first pieces seem certainly find their place. But the puzzle is far from complete. The Europeans have agreed on strengthening the capital of their banks, with a budget of up to 100 billion euros. Nicolas Sarkozy was also close to Angela Merkel on the future arsenal EFSF, after a frank discussion in Frankfurt. But there is so much more to do before finding a complete agreement, most detailed and validated by the whole euro area. That is why the French President and German Chancellor confirmed on Thursday night, the sounds that had run all day: a second summit of Heads of State and Government held "no later than Wednesday," after that of Sunday. In addition, Sarkozy and Merkel will meet on Saturday night in Brussels to prepare its crucial deadlines.This new adjustment schedule confirms that markets foresee that this time, European leaders are no longer allowed to make mistakes. The first tangible plans must begin to blur out that night, after a first closed session of the seventeen ministers of finance of the euro.

Recapitalization of banks

In the preamble, the bloc cleared the table of a bulky dossier. They agreed on the recapitalization of banks weakened by the crisis, two months after the IMF has sounded the alarm. The bill, estimated at between 85 and 100 billion euros, less burdensome previously announced. It should allow banks to increase to 9% of their capital ratio "hard" a recognized strength. To achieve this, banks will first use their private shareholders, and if necessary of public funds. The EFSF intervene as a last and final resort.Uncertainty remains about the date of implementation, 2012 or 2013.

On Thursday, Paris and Berlin have also tried to dispel the misunderstanding about the previous meeting on Wednesday between the President and the Chancellor. The stakes: the future modalities of action of EFSF and the famous "leverage" critical piece of the arsenal to stop the European debt crisis and prevent contagion.

The German Finance Minister Wolfgang Schäuble ensures that the two capitals are in fact "in total agreement." But he hastens to add that there is still no agreement at European level. French side, it was confirmed by noting that if there is a discrepancy, it is rather with Spain and especially Italy.In Brussels, witnesses of the appointment of Frankfurt continues to describe "a cold atmosphere" between Nicolas Sarkozy and Angela Merkel, barely warmed by the announcement of the birth of the president's daughter.

To further complicate the picture, the Greek press spoke of a setback yesterday on what promised to be the easiest section of the summit: the release and payment of EUR 8 billion international loan in Athens. The European Union grows. But the IMF question the ability of Greece to address its long-term debt without the involvement of Europeans more convincing.

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An order in 2004 and a law in 2008: Both were necessary to bring the PPP (public private partnership) to be baptized in France. But since the formula was an unexpected success.

According to experts gathered at the end of last week on the occasion of international meetings of PPP, 104 such contracts have been signed. The European Investment Bank has calculated that it accounted for 9 to 10 billion euros, or 6 or 7% of public procurement in the Hexagon. "We are the first European country in terms of PPP, said François Bergère, Head of MAPP (Mission Support PPP). In the first half, 60% of registered contracts on the Old Continent were signed in France. "

Click on the thumbnail to enlarge the graphic.

Why the rise? Because this arrangement allows the state and local governments increasingly impecunious to build infrastructure by private funds. Specifically, the construction company built largely at the expense of the equipment. In return, she receives a very long time (decades) the rent paid by the public to maintain the structure.Today, we build on this model just about anything you can imagine: prisons, stadiums, swimming pools as well as police stations, TGV lines … and the formula adjusts as well to huge contracts ( more than 7 billion for high-speed rail line Tours-Bordeaux) than smaller deals (ten million for public lighting of a city average).

In the euphoria of the beginning, we mostly retained the advantages of this approach: greater compliance costs and delays faxless cash advance. "In the PPP, 71% of projects are delivered on time and 80% are made in the envelope provided or an additional cost of less than 3%," says Christian Rasoamanana, consultant for the consulting firm PWC has just loop a study on the subject."This allows us to carry out four projects simultaneously (the TGV line between Tours and Bordeaux, that between Le Mans and Rennes, Nîmes-Montpellier bypass GSM and rail), said Jean-Marc Delion, Managing Director of RFF. Without PPP, we would have done that. "

The failure of the hospital south-Ile

But today, this model also raises critical. Thus, the hospital built in south-Ile PPP Eiffage is a failure. The planned opening in May 2011 will take place as early as January 2012. "I believe that there was injury to the State, noted Sunday on Canal +, Xavier Bertrand, Minister of Health. Do we remain in the same terms of the contract? We'll see. "Regarding the TGV lines, some argue that the partnership is too favorable to the public."On Tours-Bordeaux, the dealership made up of Vinci and its partners brought the third of the investment but receive 100% of the revenue generated by the passage of trains," protested Marc Fressoz, author of FGV, failure at high speed.

Others point out that the formula has its limitations. "The PPP will not return TGV lines as Bordeaux-Toulouse without sufficient traffic," said Hervé Mariton, UMP deputy, member of the Finance Committee.

This is the new fad on the web. Vestiairedecopines.com is the top site that enables passionate fashion to sell part of their wardrobe to help buy other items. This site, created two years ago, has already brought together a community of 600,000 members connected in a vast social network.

Today, advised by Clipperton Finance, the site raises 7.5 million euros to the U.S. investment fund and its shareholders Balderton Ventech history. This capital value to the site between 20 and 25 million euros. On that occasion, Bernard Liautaud, a partner at Balderton Capital and former founder and CEO of Business Objects, will join the board of vestiairedecopines.com to advise the company in its international expansion.

"Vestiairedecopines.com experiencing very strong growth driven by the community.On the site, we selected 45,000 articles fashion products, clothes, shoes, shoes, accessories are discussed live by the community before being purchased. When we receive the product, we inspect its condition before shipping to the buyer. Nearly 200,000 items were circulated in 2011, representing between 350 and 400 orders per day package. Our business volume in 2010 represented 3.3 million and we expect to increase this volume by 4 in 2011 to 12 million and it should still be multiplied by 3 in 2012, "explains Sébastien Fabre, co-founder of the site and CEO.

If the site is also available in French, the community, it is already international in 17%.Mainly British and Germans who come to the French fashion articles and advice from members.

Britain and Germany

Vestiairedecopines.com is going to quickly open a site in English and in German by the end of the year, while centralizing the packages still in France. In the longer term, the site will address the United States by implanting a logistics service. But before considering expansion abroad, it will have to change its name, is certainly very vestiairedecopines.com French, it is unpronounceable in English!

The Paris Bourse is expected to remain in the green Monday holiday of the Assumption. In any case, as indicated by the futures contract on the CAC 40 rose by 1.04% to half an hour of opening. Investors present therefore decided to continue the rally began Thursday and extended last Friday. This growth mirrors that of Wall Street Friday and Asian markets this morning. In Japan, the Nikkei closed on Monday and a net increase of 1.37%, Hong Kong climbed almost 3% to 1.21% and Shanghai.

"Many operators will undoubtedly look forward to a quieter earlier in the week after the extreme volatility of recent days," said Cameron Peacock, an analyst at IG Markets.

Until Tuesday's meeting

The markets also seem to look forward to the outcome of Tuesday's meeting between French President Nicolas Sarkozy and German Chancellor Angela Merkel.They must discuss reform of the governance of the euro area, sensitive issue for the markets. The Franco-German promises to make such joint proposals by the end of the summer Payday advance. Investors are calling for the creation of "Eurobonds", which would sign the pooling of public debt in the euro area. But Germany seems to be opposed. The discussions will be closely monitored on both sides of the Atlantic.

In addition, the European Commissioner for Economic Affairs Olli Rehn today called on European countries to adopt "very quickly" the decisions of July 21, and provided that the applicants were working "day and night" to this.

The U.S. housing market under the microscope

The next publication, this Monday will be very light. On the agenda are the indices of activity of the New York Fed and the real estate market across the Atlantic.

On the corporate side, Societe Generale will be followed. The Financial Markets Authority (AMF) initiated an investigation of market rumors that circulated this week on Societe Generale, announced Friday its president Jean-Pierre Jouyet

"It's an important day for the history of our company, our shareholders and our employees," said Friday Thierry Breton, the CEO of Atos Origin IT services. At 99.99%, the shareholders approved the purchase of SIS, Siemens IT Solutions and Services, the division of German giant in the computer.

The new group has annual sales of 8.7 billion euros and represents a global workforce of 78,500 employees, of whom 28,000 are from the German giant. However, in 1750 job cuts were decided, including 650 on a voluntary basis in Germany, "which are financed and provisioned to the tune of 250 million euros by Siemens," says the CEO. The job cuts outside of Germany will be decided in the headquarters of the subsidiaries in which the two companies are present, including the United States.But the subsidiary in Austria provided by Siemens will be retained as well as activities in the countries of Central and Eastern Europe, including Romania and Russia, where Atos is absent or not present. In addition, Siemens provides its team of Chengdu, China.

"Reference majeure"

Activities provided by Siemens should generate an operating profit of 50 million euros in the second half.

Friday, the German group has signed a contract outsourcing its IT to Atos amounting to 5.5 billion euros over seven years. With this new dimension, the French group wins a critical size, the top ten IT service companies in the world, "allowing us to be successful in all tenders, which was not previously the case "added the CEO free instant credit score."We have a major reference, Siemens, which is the first industrial group in the world," adds Charles Dehelly, director of operations of Atos. The German group brings its contracts with the U.S. Coca-Cola, Nike, Cesar Palace, in Germany with Deutsche Bank, Allianz, Hoechst, Bayer and brands of cars. Finally, both groups decided to create a joint research center, with 100 million, funded equally by Siemens and Atos. They will share revenue from patents.

In return for its contributions, Siemens will receive 840 million euros. This amount is provided by a capital increase of 15% stake in Atos. Siemens will retain for at least five years its shares, which will increase the number of shares Atos 70 to 82 million.Siemens gets over 250 million euros as convertible bonds and 176 million in cash.

As the two groups prepare the marriage for more than a year, employees of the new group will begin work in their new positions on Monday. "I've never been a consolidation so fast," says Thierry Breton.

To mark the marriage, Atos Origin has decided to change its name and simply called Atos. "There are both A Atos Origin, Siemens and S" to "that marks the bridge between the two groups," said Marc Meyer, the director of communications.

The rebound shy of industrial employment, which for the first time since 2000 rebounded last year (8300 + posts) is seen on the side of the elect as a rallying cry to mobilize support for the industry. "Enrich our industrial prospects and expand our vision," insists Alain Chatillon, Senator (UMP related) Haute-Garonne and Rapporteur of the joint mission of information on de-industrialization of the territories. The facts are well known: the share of industry value added increased from 24% in 1980 to less than 14% in 2008.And competitiveness continues to erode: "The employer social security contributions, all sectors combined, represent about 43% of wages in France as against 29% in Germany," said Alain Chatillon.

"Hailed by the government"

Adopted last month by the Senate, the report produced as part of a joint left-right formula 17 series of proposals to strengthen the local industrial ecosystems. Stronger, French companies will address international markets better prepared. "We must shift up a gear for reindustrialise territories," said Alain Chatillon, also an entrepreneur and chairman of cluster twelve o'clock Pyrenean Agrimip Innovation.

Main proposals of Senators: modulation of the research tax credit depending on the size of companies "to focus on SMEs and mid-cap companies."Similarly, we must increase the share of French companies in public tenders. "It's not the focus but just apply the same rules as the states with which we trade and who are much less open than we are," says Alain Chatillon. Another proposal: "develop the venture capital and capital development at the regional level," which means creating regional funding windows. The senators also proposed to promote a true industrial culture at school. "The Germans are proud to work in factories, why not the French?" Said Alain Chatillon.This requires the development of learning or why not, the obligation for officials to do an internship of several months in an SME "to feel the air of the true France," quips the senator.

Discussed in public session in late April, these recommendations have been "hailed by the government," says one to the office of Minister of Industry, Eric Besson. The first bills containing these themes should take shape in the weeks and months ahead, we are assured at Bercy.

The waiting, the business side, remains as strong as ever: the Richelieu Committee, which includes hundreds of innovative companies, has surveyed its members on the proposals of the Senate: 86% supported the idea of ​​modulating the CIR based on company size.

While the rating agency Fitch on Friday downgraded the rating of long-term debt of Greece, and the French minister Christine Lagarde asked Athens to take further fiscal austerity measures, the German finance minister speaks the ability to offer additional assistance to Greece.

In an interview published Sunday by the newspaper Bild am Sonntag, Wolfgang Schäuble believes that steps could be taken for the country if his efforts fail to reduce its debt. This additional support "is only conceivable if it is confirmed that the private creditors such as banks, do not opt ​​out of Greece, leaving European taxpayers to take full responsibility," said the German minister nonetheless. He believes that the creditor countries of Greece must first ensure that Athens is able to overcome its economic difficulties."Only in this case we could, if necessary, discuss an extension (the maturity) bonds that Greece should pay next year," says he.

The inspection visit, arriving in early to ensure that Athens respects the conditions attached to the bailout 110 billion made in the country, had to extend his stay. Officials hope it will make its findings next week but no date has been set. Wolfgang Schäuble also said that the decision to give an additional boost will require the approval of the International Monetary Fund (IMF) and especially that of centrel Bank (ECB).On Friday, the IMF has in effect called the euro area to urgently adopt a more comprehensive range of measures to resolve the debt crisis, but some resistance has emerged towards the ECB.

'Soft' restructuring

George Papandreou, the Greek Minister Pemi must submit on Monday a multi-year plan with new measures to strengthen the fiscal consolidation of the country payday loans lenders. He hopes to escape the restructuring of the enormous debt that he does not want to hear aujoud'hui, but that markets demand. Unlike the ECB, they are convinced that Athens can not solve its problems by merely the emergency loan of 110 billion euros already granted by euro zone countries and the IMF. Despite a big effort to reduce the deficit last year (five points of GDP), Greece is indeed still in a critical budget situation.

The leader of the finance ministers of the eurozone, Jean-Claude Juncker, is the promoter for this week of a 'soft' restructuring through debt rescheduling. He pleaded over the weekend for the creation of an independent umbrella of the Greek government's privatization program in the country. Athens has planned about 50 billion euros from privatizations in 2015, whose income must be allocated to debt reduction. This option is opposed by the European Central Bank (ECB), fearing that the outright failure of Greek banks, and chain reactions throughout Europe.Dominique Strauss-Kahn, former head of the IMF, was also on the same line.

Determined to "save" his country that he says can work it through his own efforts, George Papandreou is due to visit Paris this week, Tuesday and meet with key political leaders of his country to reach a consensus on measures to be taken to cope with the crisis. This agreement required by the countries of the euro area, however, looks difficult to obtain, the prime minister faced with a sling, even within his own party.

(With agencies)

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"The ECB is encouraging the reforms Greece

"Greece is still worried, Lagarde put pressure

The restructuring announced by giant ThyssenKrupp has obviously taken over the political authorities in Germany. Christian Wulff, German Federal President, showed his annoyance by canceling his visit was to perform Sunday at the site of the new steel giant group in Brazil.

This production unit, located next to Rio de Janeiro is very important for ThyssenKrupp. It cost more than EUR 5 billion, making it the largest investment in its history. In addition, the visit must be conducted by Heinrich Hiesinger, the chairman of ThyssenKrupp. The refusal of Christian Wulff is a setback for the German group.

It is true that the political authorities, which are historically very close to the leaders of the steelmaker, may be concerned by the magnitude of the restructuring announced on Friday morning.ThyssenKrupp will sell or restructure almost a quarter of its turnover, more than 10 billion euros of business. 35,000 jobs are concerned, a little over 177,000 for the whole group.

Diversified industrial group

It's not about job cuts outright, but transfers or outsourcing. Nevertheless, all these activities are not profitable and negative consequences on employment in the future are possible. In addition, ThyssenKrupp executives have said for months that they wanted to improve their credit ratings by agencies. A will rarely compatible with social concerns.

The announced restructuring will not profoundly change the profile of ThyssenKrupp, which appears more like a diversified industrial group than as a pure steelmaker. In this activity, it occupies today as the twentieth largest in the world.But it is also present in the elevators, with a position of world number three, shipbuilding, automotive and construction of turnkey plants.

The new group's strategy is not to focus solely on the business of steelmaker. The announced measures do in fact only two activities: steel industry and automotive equipment. In this division, three companies, which together 2.2 billion euros in billings, will be transferred while two others, also posting 2.2 billion euros of turnover, will be met, before being eventually sold or find a partner.

The most important movement, however, concerns the branch "stainless steel", that ThyssenKrupp will transform into an independent company. This activity is the leading European, with a turnover of 5.9 billion euros.During the year ended last Sept. 30, it lost 57 million euros. Of the 35,000 people affected by restructuring the steel industry alone employs 11,000 employees. This activity is likely to be observed carefully by German politicians, because the area is known to concentrate in the coming months.

Difficult to imagine sitting in the green Monday in the Paris Bourse. Already upset Friday by the earthquake and tsunami that hit on Japan, the Cac 40 would be difficult to bounce back when the alarming news unfold. The Japanese government thus evokes a loss that would have a "considerable" on the national economy, adding that huge funds needed to finance the reconstruction of the areas tested.

Serious malfunctions at nuclear power plants in the region ravaged quicken concerns about the consequences of this disaster on all Japanese companies and the entire region. The Bank of Japan (BoJ) tries to calm markets by injecting funds into the financial system records. At midday on Monday, already 15,000 billion yen (131.6 billion euros) have been released.But this news has not been enough to reassure the markets of the region, primarily the Tokyo Stock Exchange, which has unscrewed from 6.18% at closing for its first full day of trading since the disaster.

Concerns from Asia should also largely occupy the mind for that day. Indeed, no major indicator except industrial production in the euro area in January, is expected Monday. It will wait until Tuesday for a news might make a difference in publishing in the U.S. index of house prices and the Fed decision on rates.

Oil and euro down

In this tense environment, oil appears down in electronic trading in Asia, the market worried about a drop in demand in the short term hit in Japan.In morning trading, a barrel of light sweet crude for April delivery fell by 1.28 dollars to 99.88 dollars. That of Brent North Sea crude for April delivery yielded 1.39 to 112.45 dolalrs dolalrs.

On the currency market, currency dramatically raised the yen against the other currencies. The intervention of the BoJ has helped slow the sharp rise of the yen against the dollar. Around 10:30 am Tokyo time on Monday, the dollar went back to 82.20 yen after falling to 80.60 yen on Sunday, its lowest level in four months. For its part, the euro fell to 112.47 yen.Against the dollar, the European currency remains stable this morning at 1.3939 dollar.

Values ​​to follow

France Telecom

Orange and the Kuwaiti Agility will acquire a 44% stake in mobile operator Korek Telecom Iraq, announced Monday morning the French incumbent in a statement.

Bolloré

The group on Friday signed a contract worth 500 million euros with Guinea for management of container port of Conakry, the capital of the West African country, state television reported.

Sopra Group

The group announced its intention to hire 2,500 people in 2011 in Europe, 1600 in IDUs in France in the consulting, systems integration and software development.

Altran

The French group technology consulting has reported a net income Group share loss of 26 million.The group said to be in talks to divest all of its activities in Brazil. He anticipates continued growth at a high level in France in 2011 and continued improvement of its operating margin in 2011.

Renault

The manufacturer faces a new twist in the case of alleged espionage. Dominique Gevrey, one of three security officials of the group, was remanded in custody to view this weekend. He is indicted for "organized fraud" and jailed in January following the dismissal last three frames of the group.