The announcement is far from trivial. Japan's Mitsubishi Motors said Monday it would cease production of passenger cars in Western Europe, the Netherlands, after 2012. "It is not viable to start production of a new model" in this factory from 2013, the group said. "This plant was the only car in the Netherlands", his "closing is a catastrophe" for 1500 employees, was responsible for the sorry a majority union.
Beyond the Japanese company, Europe became a continent cursed the automobile. As manufacturers unveil their financial results, the list of those who lose money will only continue to grow. The French PSA Peugeot Citroen will announce Wednesday a "significant loss" of its automotive division in the second half of 2011. This operating deficit, due to its performance-cons in Europe, could exceed 500 million euros according to some analysts.
His rival Renault, which should instead have made money on his heart of business, would have recorded a negative margin of 2.9% of its automotive business on the continent estimated by Barclays Capital.
For its part, Fiat has acknowledged that its consumer brands had lost 500 million euros last year in Europe. The Standard & Poor's threat also to lower the note from the Italian. Americans also are struggling. Ford reported last year an operating deficit of $ 190 million in the fourth quarter. As for his compatriot General Motors, its German subsidiary Opel remains its weakest link. German manufacturers should be among the only ones remaining beneficiaries in Europe last year, analysts said.
The outlook is even bleaker for 2012. Increased from 16 to 13.6 million cars between 2007 and 2011, European car sales are expected to drop 3 to 5% this year, according to Euler Hermes. To maintain their market share, brands may be tempted to continue the price war that rolled margins for several months.
"Given their exposure to this continent, Renault and PSA will lose money in Europe this year" in the car, said Philippe Houchois, an analyst at UBS. To make matters worse, France, a key market in terms of both volume and profitability for both manufacturers, expected to fall by 6 to 8% according to Renault.
This market decline should exacerbate the problem of overcapacity in Europe. The rate of plant utilization was only 82% last year in Europe, according to PWC. Clearly, the sites are equipped to manufacture 3.9 million cars more than they produced.
Too much capacity in Europe
The situation varies greatly between countries and brands. Plants of certain German manufacturers are working at 90% of their potential, while the utilization rate of the French sites is limited to 70%, experts say (and should fall further this year). But "if the Renault plants in Turkey or Romania at full capacity, they operate at only 60% and 30% of French sites Douai and Sandouville," said Gaetan Toulemonde, an analyst at Deutsche Bank. However, experts believe that a plant must operate at 80% expect to be profitable.
In Italy, Fiat plants operate at only 50% of their possibilities. An unfavorable environment which will impact negatively on the group's operating margin in Europe in 2012, says Standard & Poor's.
Beyond the case of Fiat, "there is too much capacity" in Europe: "The only remedy I know of is to close plants," Judge Sergio Marchionne, the boss of Fiat and Chrysler. Only two manufacturers have broken this taboo: Fiat precisely, by closing a factory in Sicily, and Opel, curtailing its Antwerp plant.
But if the U.S. government encouraged their manufacturers to close plants during the crisis, European governments are unlike anything to protect jobs in an industry that employs more than 2 million people.
While only a few months of the presidential debate on the "Made in France" is central, PSA did not specify what would happen to its site of Aulnay after 2014, until which time production is ensured of the C3. Remains to be seen whether the band will make an announcement in the second half of 2012, as envisaged in an internal document of the summer of 2010.
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