World and National News

While the Internet has become as indispensable as water or electricity, Pierre Danon, CEO of Numericable, announced that the cable operator will introduce a social tariff, responding to the request of the Prime Minister.

LE FIGARO. – For 9.99 euros per month, which will service the right customers?

Pierre Danon. – The Prime Minister had asked the operators a triple play package of around 20 euros for the poor. Numericable goes beyond and offers 9.99 euros a month for 60 channels of television (DTT channels and a selection of foreign channels), Internet access at 2 Mbps and unlimited calls in metropolitan France.There are two requirements to be eligible for this offer: being beneficiary of the RSA or disabled adult allowance and live in housing benefit service unique digital Numericable.

Will you receive compensation from the state?

The universal service fund, managed by the Caisse des depots, should pay a subsidy of 4.21 euros per month per subscriber to Numericable. This package will therefore revert to 5.99 euros a month to subscribers, 4 euro is already included in the charges. I sent a letter yesterday with the offer to Prime Minister, Arcep and services Bercy. If they approve our offer within two months we could launch it this summer.

What advantage Numericable?

It is primarily a historical constant of the cable as being involved in social housing and community.On the other hand, Numericable, who will work with municipalities and departments on this job should be able to equip a large number of new homes. Some customers take the social tariff, but others choose our offerings more upscale. I think that with this offer we can win new customers. We are now at 25% market share on the recruitment of new Internet subscribers. This should enable us to progress further. Not to mention that in dealing with public housing offices, Numericable reduces acquisition costs and delinquency risks.

You had already launched in November offer "low cost" to 19.90 euros. What is the result?

This offer works very well. It represents approximately one third of our new subscribers. Auchan is also to engage the clutch on this niche, because there is a real logic to segment the market.They are not social but tender offers "low-cost targeted. For example, many people do not use the TV service yet they pay their standard Internet package at 30 euros a month. We must stop the dictatorship of the package at 30 euros, which was a stroke of genius Free, but has not moved for four years.

After Darty and Auchan Bouygues Telecom, will you welcome new operators on your fiber network?

We are in discussions with various partners, but he must first deal with the influx of new customers for our partners. Auchan has trained 1 200 hypermarkets in 72 vendors!

The picture improves Numericable does to customers?

Yes. Having been a champion of consumer complaints, admittedly, we're totally out of radar DGCCRF.The service was bad a year ago, we made a lot of work, it is now correct. And we will still improve.

Having renounced the 4th license, what are your plans in the mobile?

Our priority remains the fiber. On the mobile, we are virtual network operator Bouygues Telecom. We will soon launch a 3G and a key card offer prepaid. But we do not support the pedal fully, because we can not afford to spend millions of euros to acquire a subscriber base.In 2010-2011, Numericable focuses on profitable growth.

Are you still handicapped by the weight of your debt?

Having renegotiated our debt with the bankers in November, we loosened the noose and we are perfectly comfortable with our deadlines for repayment of 1.5 billion euros by 2014.

The connected TV is it a concern for you, whose job is to aggregate a bunch of strings?

It is a subject that we anticipated early 2009 with our range of interactive TV "2.0", and we continue to invest. We have discussions with several manufacturers of televisions. In April, Numericable present its first applications in the form of widgets available on the TV screen.We will launch thematic portals (youth, sports, entertainment …) which will become real media capable of guiding the client and recommend programs.

Photo credits: Le Figaro

For companies with over 50 employees, the countdown has begun. On 1 January 2010, those who are not covered by a sector agreement will be entered into an agreement or plan of action for the employment of seniors, with the unions concerned. While the fine provided for non-compliance with the law of frightening companies weakened by the crisis – it will amount to 1% of payroll – Labor Minister Xavier Darcos said Sunday in columns of a Parisian down the deadline for companies with fewer than 300 employees. These SMEs have three more months to comply with the law.

For companies with more than 300 employees, however, including "more than 1,000 agreements have already been adopted," the law will apply."Businesses must take this opportunity to end a tremendous waste of skills and social innovation by offering training, mentoring, part-time" said the minister.

France deplores, with 38% of senior operating, one of the worst rates in the European area. Called to order by Brussels after the relative failure of a first inter-national agreement in 2005, the government now hopes "to achieve the fastest possible EU target 'of 50% of 55-64 years at work. Left to threaten with a stick especially feared in times of crisis.

While Free is soon to land on the mobile phone market, operators are in battle. SFR puts together all the stops to improve coverage of its 3G mobile network.

Behind the obligations contained in its license, the operator covers only 80% of the population, instead of the 98% required. Rival Orange is also delayed but to a lesser extent, since it covers 85% of the population. Bouygues Telecom, which started later, he is ahead: it already covers 79% of the population for a requirement of 75% in late 2010.

This topic will be up for discussion with the regulator (Arcep) in December. Orange and SFR, which could theoretically fine, should actually commit to a new schedule of obligations.

SFR, which has invested 1.4 billion euros in its network in 2009, promises to invest at least as much this year.A reminder that the business of mobile operator needs to have deep pockets. Meanwhile, he announced Tuesday the sale of a new cabinet, "SFR 3G Home," sold 299 euros. Clean the box Web client, this case is actually a mini-antenna technology ( "femtocell"), is improving coverage at home.

"Tool of comfort"

"It is a tool of convenience for our customers. This provides a good mobile coverage in the back room, for example where the mobile goes wrong, where in his second home, "says Jean-Marc Tassetto, general manager marketing and public SFR. 82% of subscribers who do not pick up well at home, would be interested in this type of product, according to the operator. Another initiative SFR announced Tuesday the launch of an offer Internet access via satellite (from 34,90 euro per month dish included).It is for 500 000 homes, located mostly in rural areas, still lack access to ADSL. SFR for the occasion partnered with satellite operator Eutelsat. Such an offer has already been launched in early 2009 by Orange.

Along with improved network coverage, the operator must also cope with the sharp increase in traffic. Indeed, with unlimited internet boom on phones, consumers are now e-mail, surfing, downloading video, music streaming. All activities demanding network capacity, leading all operators to invest to avoid saturation.