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Innovation. Advertisers swear almost exclusively by word. "Innovation is to replace the term creativity in the advertising world," agrees Olivier Bronner, founder and president of the digital communication agency Plan.Net. "The rise of new technologies has gradually led to a renewal of discourse and forms of advertising."

To measure the effectiveness of this new language with consumers, agencies and Dufresne Corrigan Scarlett Plan.Net in partnership with the magazine and Influencia OpinionWay Studies Institute, created last year the Observatory of the advertising innovation. "There was no study to compare the bias of advertisers innovation and public perception," says Olivier Bronner.

Engagement Marketing

* The second edition of the Observatory of Innovation Advertising, whose results were published this summer shows that Chocapic that 3D technology called augmented reality on its cereal packets, and Aubade, who hosted a performing arts in the streets of Paris to present his website "French Art of Loving", stand for 82% of French as the most innovative. Their common? Both have relied on the use of new technologies and interaction with consumers.The winning cocktail, in fact.

"When an ad sends the product characteristics in a participative and fun, the consumer has the impression of being subjected to a purely commercial, but rather to be involved in a demonstration, decrypts the President Plan payday loans.Net. Engaged emotionally, the consumer becomes a "brand ambassador".

Thus, the concept of "Advertainment" – contraction of the English words "advertising" (advertising) and "entertainment" (entertainment) – has provided document. Kit Kat is required to third in the standings thanks to Christian, the hero of the series published by the mark in the magazine Closer. The Navy, meanwhile, was seduced by the reality TV. His campaign posted on the Internet is ranked ninth.

"Mix advertising and entertainment is now regarded as innovative by the general public," said the observatory. This blurring of boundaries is a game both ways. Witness the campaign by Intermarché for 40 years on the mode of "public-reality 'at large reinforcements of television spots featuring the host star of TF1, Denis Brongniart.

The challenge of credibility

Ranked eleventh out of twelve winners in this second edition, this campaign has not really appealing. 43% of French people consider innovative. "Advertisements should remain consistent with the idea that is the consumer brand." For advertisers, there is the legitimacy and credibility of their messages. "He must therefore respect the experimental basis of the relationship between the brand and the customer," warns Oliver Bronner.

Olivier Bronner, president of Plan.Net.

The French insurer Groupama has released disappointing interim results. Its net profit reached 127 million euros, down 23.6% YoY. The group accuses the shock of the storm Xynthia and high volatility on financial markets.

Its combined ratio of activities damage (sum of management fees and cost of claims in the total premium income) deteriorated to 104.5%: insurance costs thus exceed the premiums. This poor performance is explained by the ravages of storms, but also by the increase in automobile accidents.

Groupama maintains its ambition to achieve by 2012 an operating profit of 700 million euros. In the first half of 2010, this result was limited to a modest 179 million euros."Programs to improve the operational performance will continue during the second semester," pleaded John Azema, CEO of the mutual group.

Groupama has been preparing since early 2006 to go public. The operation would be launched following a major acquisition. Acquisition, still awaited. The time of the introduction has not yet come, but the operation remains in the long-term strategy of the mutual insurer, however, provides the CFO Christian Collin.

Turnaround at the Paris Bourse. The CAC 40, which had started the session on a drop of 0.59% to 3473.48 points, the green is gone over in around 10:30 am and continues to increase its gains since. Halfway through, the key index in Paris gained 1.48% to 3545.56 points. After the opening of Wall Street, the ACC has added to his lead to cross over the 3600 points at closing and post a gain of more than 3.05% at 3,600.057 points.

Main explanation: the set of indicators published in the euro area, which show a recovery in the private sector. Can better results than expected for a large number of American business.

– Composite Index Purchasing Managers (PMI) of the area rebounded in July for the first time in three months, to 56.7 points against 56 points in June, according to the firm Markit.In detail, the PMI manufacturing stood at 56.5 in the first estimate in July against 55.6 in June, while economists polled by Reuters had expected 55.2. The equivalent index for services rose to 56.0 against 55.5 last month and a consensus of 55.

– The industrial orders in the euro area recorded its strongest growth for 10 years + 3.8% in May from April and 22.7% compared to May 2009. Economists and analysts surveyed last week by Reuters on average expected stability for May compared to April and up 20.2% over one year.

– The German manufacturing PMI index stood at 61.2 against 58.4 seen in June and 58 expected by economists. As for Britain, the Office for National Statistics reported a 0.7% increase in retail sales compared to May and 1.3% over one year.Economists and analysts on average had forecast a rise of 0.5% a month to month and 1% compared to June 2009.

In France, INSEE announced before market that the morale of French consumers had stabilized in July after five months of degradation remains unchanged at -39, -40, when analysts had expected. The business climate indicator in industry climbed two points to 98, well above the 94 expected by observers. This is its highest level since July 2008. According to INSEE, the order books are filling up again but are still scanty.

The good news is a bit overshadowed the remarks of Ben Bernanke on the U.S. economic recovery. Judge it still too slow and the outlook remains uncertain, paving the way for new measures to support monetary policy.These ads were yesterday meant to topple the Red Wall Street, while the U.S. stock market is moving in the green throughout the session credit reports free.

The bank climb until the stress test

Investors also await with anticipation the release Friday of the results of resistance testing What happened to the European banks. In an interview with Le Figaro, the Minister of Economy Christine Lagarde said she was "totally confident" about the results of French banks.

The banking sector appears up on Thursday, the eve of the results of stress tests of European banks.BNP Paribas (4.76%), Societe Generale (5.08%), Credit Agricole (5.55%) or Dexia (3.74%) were searched

Good resistance values related to the automobile

The supplier Faurecia (1.15% to 15.49 euros) announced before market coming out of the red in the first half of 2010, net income of 102 million euros against a loss of 365 million a year earlier. The group has also sharply raised its guidance for full year. Peugeot (3.15% to 23.73 euros) and Renault (3.36% to 34.26 euros) react to this new optimistic that counterbalances the announcement of a sharp decline in car registrations in Europe in June

For his part, Remy Cointreau (0.65% to 45.14 euros) announced a turnover in the first quarter of 2010 to 2011 of 170 million euros, up 23.6%.The group will propose a dividend of 1.30 euro to the general meeting of July 27, 2010.

Plastic Omnium (2.13 to 38.90 euros%) has announced a net profit of 72.3 million euros in the first half against 8 million euros a year earlier. Turnover amounted to 1.518 billion euros and the group expects a second half "dynamic".

Technip (7.42% to 52.07 euros) published a decline in its net profit by 8.7% to 106.1 million euros for a turnover down 14.3% at 1 48 billion euros. The objectives are confirmed.

Naproxcinod of Nicox rejected the U.S.

NicOx (-21.07% to 2.24 euros) could be heckled.The FDA, the authority of medicine in the United States, has rejected his request for the U.S. market Naproxcinod of this treatment against osteoarthritis, a product NicOx expects a lot.

Unibail-Rodamco (5.42% to 147.70 euros) on Wednesday decided to distribute 1.8 billion euros to its shareholders, or 20 euros per share in respect of a return of capital. The land has issued a recurring earnings per share of 4.70 euros in the first half of 2010. The band reveal all its first-half results after market close.

Rakuten weaves its web internationally. After the acquisition last month of the American Buy.com for $ 250 million and the creation of a joint venture with PT Global Mediacom in Indonesia, the leading Japanese e-commerce has announced Thursday it had acquired all of PriceMinister capital for 200 million euros.

The Japanese offered as a place of choice in a market where e-commerce still has the wind in its sails. Online sales have jumped 30% in France in the first quarter of 2010 compared to the same period of 2009, according to figures from the Federation of e-commerce and distance selling (Fevad).

"This acquisition is a significant step towards achieving our goal of creating a global platform on which consumers can shop, whatever their country of origin," said the Japanese group said in a statement.

International ambitions

If Rakuten has big, PriceMinister take this announcement to reaffirm its own ambitions. "While PriceMinister happened since March on the top step of the podium in terms of audience e-commerce in France, we sought to further influence our development," explains Pierre Kosciusko-Morizet, cofounder and CEO of the group, in a statement released Thursday.

The French site, which boasted 11 million members and an offer of nearly 150 million products in March 2010, specifies that the transaction was carried out by the group's European subsidiary, Rakuten Europe. The founders of PriceMinister (Pierre Kosciusko-Morizet, Pierre Krings, Justin Ziegler and Olivier Mathiot) "have a commitment for a minimum of five years to support the development of the brand in France and Europe. A period during which the staff of the group should remain in place.

"Rakuten has experience and expertise unmatched in the field of Internet commerce," says Pierre Kosciusko-Morizet. "By combining our respective strengths, PriceMinister will be able to accelerate its growth in France and Europe." If it is already present in Spain and England, and has successfully diversified its business expanding into areas of real estate , email marketing and online travel, the French group is a featherweight against its Japanese rival.

PriceMinister sold well

Rakuten has nearly 64 million members to date and posted sales worth 3.2 billion dollars (2.5 billion euros) in 2009, the group said. In its statement, the Japanese lifted the veil on the financial results of PriceMinister, a secret that the French site had always managed to keep.

Thus, according to Rakuten, PriceMinister recorded a turnover of 39.9 million euros in 2009 against 38.1 million in 2008 (including sales of the subsidiary car-Mixad 321Auto sold in March 2009). The site has also experienced a slight net loss of 105,000 euros last year. In 2008, this loss had reached 9.4 billion euros. Sold for 200 million euros, five times its revenue, PriceMinister has at least made a good deal.

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Who would have thought? Germany and France have finally decided to combine their efforts to support the euro. Nicolas Sarkozy and Angela Merkel have they understood it was time to coordinate their efforts to support a currency previously sealed by the distrust of markets? Since the famous rumor reports of market intervention by the European Central Bank on foreign exchange markets to support the euro, the single currency has a significant revival. After touching a low of less than a 22 dollar late Tuesday, the euro was close to the $ 1.25 to 19:50.A good time to announce this coordination.

Visit Brussels on May 21

"They agreed that Germany and France will work in close coordination with each other during the meeting which will begin May 21 in Brussels, said yesterday evening, the spokesman for Angela Merkel.

However, President of the Republic, during a joint press conference with British Prime Minister, David Cameron, argued that there was "no disagreement" with the German chancellor. Instead, "there is complete agreement" on the principle to consider new sanctions against the countries of the euro zone whose deficits are too large.

The rider from Germany irritates Lagarde

The two leaders have long debated on Thursday by telephone. No doubt they spoke of the many episodes that have seen the two countries criticize each other via the press.It all started last March, when Christine Lagarde called Berlin had to change its economic policy. Germany was obviously not appreciated that France has registered a record deficit could give lessons to an exemplary country in this field.

Two months later, around Angela Merkel to encourage European countries to follow its example in terms of budgetary discipline quick cash. A rider that markets have not appreciated at all, no more than those conducted by Berlin on Wednesday on short sales. Investors are seeing is a sign of lack of coordination between Germany and its European partners. Christine Lagarde, Minister of Economy, also regretted the unilateral decision.While stating that there was "no distance between Paris and Berlin," the minister argued that the euro was not in danger ", again taking the cons-foot German Chancellor.

"The real problem with the euro area, growth, not debt"

Guests from France 2, the Director General of the International Monetary Fund, Dominique Strauss-Kahn hammered, meanwhile, that "the euro is not likely to explode," recognizing that the risk would be that it "goes wrong" "The real problem with the euro area is not only the debts and deficits, but also and above all the growth.How is it that the International Monetary Fund expects 3% growth in the United States in 2010 and only 1% for the euro area? If the euro area showed a growth of 3%, we do not speak Greek crisis and even less deficit, "said IMF Managing Director.

Europe has always had a strong Franco-German axis

"To Europe, we must anchor Germany," said General de Gaulle. Europe has always had a strong Franco-German axis: De Gaulle and Adenauer, Giscard d'Estaing and Schmidt or Mitterrand and Kohl. Put under pressure by the Greek crisis, Merkel-Sarkozy axis must reaffirm its strength to ensure a better economic governance.

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Geoffroy Roux de Bezieux is president of Virgin Mobile and vice president of UNEDIC.

LE FIGARO .- Do you sell Virgin Mobile Free when preparing his arrival in the mobile phone?

Geoffroy Roux de B?zieux .- I have no plans to sell as we are growing, we will invest 20 million in strengthening our systems for longer battery life, we derive the first profit in five years' investments with a positive operating result and more than 400 million turnover this year. There will probably be in the coming years a recomposition of capital. I hold 5% and I can go up to 13.5%. Virgin Mobile could also go public. This would enable our two shareholders (Virgin and Carphone Warehouse) to go out and bring a new industry partner.

There is talk of a forthcoming project "revolutionary" at Virgin Mobile.What is it?

It is too early to say but it is a major initiative around the dissemination of audiovisual content on mobile. With the development of mobile Internet, network saturation is the challenge of tomorrow. We must find a solution for segmenting purposes.

How would you assess the work of Laurence Parisot, who is seeking a second term as head of MEDEF?

There were good things: the relaxation of relations with the social partners or the creation of conventional breach. But the crisis has caused a resurgence of government intervention. I'm not sure he has to decide everything from industrial sectors of future business to save or let go.Please do not recreate the Commissariat au Plan! In this context, we can not just repeat "we want less government" or "Companies need air …" The speech "all-deregulation" is no longer convincing: the state has an essential role oversee the finance, competition, trade relations … But it remains poor manager and poor tactician. It bosses to offer a vision of the role of civil society and social partners, and demonstrate that we can be a power-cons. Laurence Parisot has not expressed this vision so far. Now is a crucial time for three years coequality only yield ground in the training, the 1% housing, employment center …

Do you fear, as the UIMM (metal), that management is "threatened with extinction in the public debate and action?

Disappearance, no, inward-looking, yes.The crisis, combined with our internal problems, has revived tensions: between small and large businesses, services and industry, banks and SMEs, elected and permanent … There is a danger that everyone is more concerned with his personal lobbying of the interest. We hear too of discordant voices. Our concern must be the unit of employers for bad credit payday loans. I remain convinced that what unites us is stronger than what divides us.

So you introduce yourself to the presidency of Medef?

I decided not to run. First President of the MEDEF requires 3 or 4 days per week, which would not leave me enough time for Virgin Mobile. On the other hand, I chose the unit of employers and a strong MEDEF. In recent weeks I have met many entrepreneurs.Some urged me to go, and many others want a debate on the issues of employers without publicly display our divisions. For some wounds have not healed. I do not want to add to current tensions already high. This reasoning applies to me as for any other candidate.

You spend your turn to try your luck in 2013?

It is too early to say whether I will be a candidate! The bosses can be learned and I have time. I'll stay here by a contractor hired through my assignments with the MEDEF, keeping my freedom of speech.

You are the vice-president of employment center. What is your assessment of fusion ANPE-Assedic?

The whole has not experienced a major failure, especially in the payment of compensation. Given the timing of forced marches and the crisis that no one had imagined, this is not so bad.But the merger has cost hundreds of millions and has not improved the service to job seekers and businesses, except that they no longer have to go in 2 separate locations.

How better?

The social partners should consider simplifying the compensation grids. This would help counselors to be more versatile and to focus on supporting the job search. It was also wrong to want to put job seekers in boxes according to their status (retrenched and entrepreneur …) rather than according to their distance from employment. Although they were both dismissed from Continental, the tire factory worker who for 30 years requires more monitoring than the young computer specialist who find a job alone, via the Internet. Finally, geographical mobility is very low, when we know that in some employment areas unemployment is 5% and others 14%.We can do much more on aid to move.

Unedic fund she measures for the unemployed at the end of rights?

We will make a gesture if the state is one. But a reasonable gesture: we have an accumulated deficit of nearly 10 billion euros at end 2010. We managed to borrow 4 billion in the fall to an exceptional rate of 2.23% but the situation has changed and we will not have the same conditions this summer when we will raise about 2 billion.

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Hesitation waltz at the Paris Bourse. The CAC 40, which opened in the green in the wake of Wall Street erases most of its gains to move around equilibrium midterm, just above the 4,000 points, he found the day before. The index symbolically Paris advance of 0.01% to 4001 points.

The trend is also vague on other major European markets. In Frankfurt, the Dax as grapppille ACC 0.01% at 6157.7 points Monday after reaching its highest level since September 2008 while in London the FTSE slips 0.09% at 5705.5 points.

The figures in France

INSEE released at 8:45 the detailed national accounts for the fourth quarter. The GDP grew Hexagon as previously estimated 0.6% in the fourth quarter. On the year, growth fell by 2.2%.

Household consumption grew by 1% over the last three months of 2009.Purchasing power has slowed (+0.2% against +0.5% in the third quarter), but rose by INSEE of 2.1% throughout the year.

Moreover, the number of starts of new homes in France fell 12.8% during the months from December 2009 to February 2010 compared to the same period a year ago, and the number of building permits has folded by 14.3%, said Tuesday the Department of Ecology.

Across the Atlantic, all eyes will be on the S & P / Case-Shiller housing price, to be published 15 hours. An hour later, consumer confidence will be unveiled in March.At 18:30, the economic advisor to President Barack Obama, Paul Volcker, will speak at the Peterson Institute.

But the main highlight of the week on the macroeconomic level is expected Friday with the release of monthly statistics of unemployment in the United States.

The Multaq Sanofi recommended in the United Kingdom

EDF (+1.69% at 55.77 euros) is leading the largest increases of ACC 40.Merrill Lynch raised its price target to 47 euros, against 45.4 previously, and reiterated its buy advice, believing that the future law on opening the electricity market should "significantly improve the visibility" on the active French EDF payday loans online.

Sanofi-Aventis (0.50% to 41.25 euros) announced Tuesday that the National Institute for Health and Clinical Excellence (NICE) has released a new report evaluating the medicine of the future, the Multaq in which the Institute expressed its intention to recommend the use of this drug for the treatment of patients with atrial fibrillation. The drug for heart disease from Sanofi-Aventis had been considered "poor" by the Commission on transparency in France, which had sealed the title of the pharmaceutical company.

The TGV Tours-Bordeaux Vinci

On Tuesday, investors have taken note of the happy elect of the draft Tours-Bordeaux TGV. Vinci (+1.45% at 44.11 euros) won the tender for the contract by more than 7 billion euros against Eiffage and Bouygues.

Wendel (-2.83% to 44.91 euros) announced a net loss of 809 million euros in 2009.The net asset value has doubled since 2008 and stood at 56.9 euros per share.

Vranken Pommery, it said net income Group share up 7.8%. The group spiritueuxversera Champagne and a dividend of 1.15 euro. The title wins 2.50%, to 30.75 euros.

Pre-market Transdev, whose merger with Veolia Transport should be completed in the second half of 2010 will hold a press conference presenting the results and balance sheet activity in 2009. Veolia wins 0.44% to 26.11 euros.

On Tuesday, will also be held a hearing at the Commercial Court of Paris on Natixis (+0.20% to 4.02 euro).Minority shareholders, united behind the consultancy Deminor have assigned the bank in early January for "spreading false, misleading or deceptive on the prospects for Natixis in its creation.

After Hours, the annual results 2009 Neopost (balance) will be published.

The defeat of the right in regional elections on Sunday worried some economists. "The political situation, with a government clearly weakened, is not conducive to the development of structural reforms painful" but necessary to reduce debt, said Gilles Moec, economist at Deutsche Bank in a note. But "in the current environment, the political uncertainties could traduirent by the rising cost of debt financing. Clearly, higher interest rates.

The France is among the three countries in the euro area with Italy and Germany, which show that in 2010 the budget as balanced. Official projections, also considered optimistic by the European Commission, expect a budget deficit of 8.2% of GDP.And for the moment, Paris' delay in entering the field of discipline, "the report said the economist at Deutsche Bank.

Pension reform

To reduce the deficit, the French government will continue not to replace a staff of two and intends to tackle the pension system. "We believe that the pension reform will result, economists said the German bank. "Public opinion has changed on this subject in recent years" for an overhaul of the system.

Certainly, the defeat of the regional majority does not challenge these policies. But more is required to reduce deficits. "Reforming the pension system and reducing the number of staff may be insufficient, while the government refuses to raise taxes, except in very specific cases of tax loopholes," lamented Gilles Moec.

Still, "the government had never officially announced policy of rigor before the regional elections," said Eric Heyer, deputy director of the Office of the French Economic Conditions (OFCE). "In fact, most of the effort requires a strong control of public spending."

After defeating regional, the next election, the presidential election in 2012 will dampen she also wishes to reduce the deficit? "It is not clear," says Gilles Moec. "The question on debt and deficits has become a major concern of French. It could be paying politically difficult to pursue a policy of austerity at a time complicated. "

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The victory was expected, but nonetheless delighted the leaders of Thales Alenia Space. The subsidiary of Thales, 67% owned by him and 33% by Italy's Finmeccanica, has won a lucrative contract for the construction of six European meteorological satellites third generation. The European Space Agency (ESA) made the announcement Friday. The contract amount is not included in the release of Thales, but industry sources estimate it at 1.5 billion euros.

"If the negotiations end with success, management will submit the contract to the committee for industrial policy of ESA for approval and action by member countries participating in the program. What is envisaged for June, "said Agency.The satellites must be in operation from late 2016.

"We are proud to meet the challenge of more ambitious geostationary satellite ever developed in Europe," said CEO of Thales Alenia Space, Reynald Seznec, quoted in the press. Sites of Thales Alenia Space in Cannes and Toulouse, as well as those of OHB in Bremen and Munich will be involved in the project, in "in close cooperation with the German industrialist."

"Forecasts near-real time

These satellites MTG (Meteosat Third Generation) should help predict the weather with greater accuracy. Unlike existing satellite, they will be stabilized in three axes with a set of wheels and will no longer need to turn on themselves, allowing them to operate continuously."The shots will be more frequent," said Donny Aminou, head of MTG instruments to the European Space Agency (ESA) bad credit payday loans . "Plus we have accurate data, the more we improve the accuracy of weather forecasts in near real-time, but in the long term through improved models to better assess what will happen in five or six days, and even make the longer-term data on climatology, "exults the scientist.

The atmosphere can be observed every 10 minutes instead of the current 15, while satellite imagers MTG will provide coverage of Europe every 2.5 minutes. In addition, a lightning detector on board imaging satellites of MTG to see upcoming rainy training.The forecasters can anticipate the time with a margin of error smaller. A rainy period, instead of being announced with a probability of 80%, may for example be 90%.

EADS cringe

Happiness Thales is a natural misfortune of EADS. Astrium, a subsidiary of the European manufacturer dedicated to space systems and services civilians and military, was also in the race. The ESA noted that both bids were "technically good" and lower the amount of the budget imposed. But he explains that he chose the Thales offer because it was cheaper.

This announcement is another setback for the group who had already failed earlier this year another major contract for the European navigation system Galileo satellite, given the small German group OHB. Questioned by AFP, Astrium (EADS) declined to make comment.

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After the madness of the Netbook, here come from the Internet Tablet. This is reduced to a computer touch screen, in color, which can surf the Internet, play games, watch movies, listen to music, reading newspapers and books. The Apple iPad, which will be marketed in April, "will revitalize the market for tablet PCs, which could reach for the equipment alone, 12 billion dollars in 2014," says research firm Strategy Analytics.

On the PC market, which continues to grow in units at a frantic pace but stagnant in value, a revolutionary new product is an opportunity of choice for manufacturers. As with every change in technology, new players could emerge, as was the case with the netbook, which has allowed the rise of Taiwan's Asus and Acer.

Since 2010, he could sell 10.5 million tablets of the Internet, said Gartner.Alone, Apple could sell 4 to 6 million units iPad, believes his side firm GfK. The firm's apple is not alone in this ball of suitors. The French Archos hopes a return to grace with his tablet PC equipped with operating system Windows 7.

In late March, just before placing on the market iPad in the U.S., Sony could make a stretched version of its portable game console PSP foothold in the niche of Internet tablets, said recently the Wall Street Journal.

HP, the world's number one PC, plans soon to launch his magic slate. Presented earlier this year by Steve Ballmer, CEO of Microsoft, Slate HP recalls the Apple iPad. "We continue to finalize our product. We expect to launch Slate around the summer, "says Eric Cador, the boss of HP's PC division in Europe.His tablet use "operating system Windows 7," warns one from HP.

Cooperation with the content

One way to respond in advance to the ambitions of Google with Chrome operating system OS, which should be used this year for large touch screens. Meanwhile, Slate is the most innovative product promised by HP's PC division this year. And Phil McKinney, a charge of HP's research, says that in three years it will be possible to launch an "Internet Tablet flexible.

For its part, the director general of Taiwan's Asus is also planning to enter the market for Internet Tablet "provided to establish cooperation with publishers of content in music, video games and movies.This ambition is shared by other manufacturers reported.

For Internet Tablet "might cannibalize existing products such as netbooks, digital media books and mobile devices to surf the Web," suggests one expert from Strategy Analytics. It will also be a way to renew the genre, for the Tablet PC, launched some ten years, never really took off.

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