To measure the effectiveness of this new language with consumers, agencies and Dufresne Corrigan Scarlett Plan.Net in partnership with the magazine and Influencia OpinionWay Studies Institute, created last year the Observatory of the advertising innovation. "There was no study to compare the bias of advertisers innovation and public perception," says Olivier Bronner.

Engagement Marketing

* The second edition of the Observatory of Innovation Advertising, whose results were published this summer shows that Chocapic that 3D technology called augmented reality on its cereal packets, and Aubade, who hosted a performing arts in the streets of Paris to present his website "French Art of Loving", stand for 82% of French as the most innovative. Their common? Both have relied on the use of new technologies and interaction with consumers.The winning cocktail, in fact.

"When an ad sends the product characteristics in a participative and fun, the consumer has the impression of being subjected to a purely commercial, but rather to be involved in a demonstration, decrypts the President Plan payday loans.Net. Engaged emotionally, the consumer becomes a "brand ambassador".

Thus, the concept of "Advertainment" – contraction of the English words "advertising" (advertising) and "entertainment" (entertainment) – has provided document. Kit Kat is required to third in the standings thanks to Christian, the hero of the series published by the mark in the magazine Closer. The Navy, meanwhile, was seduced by the reality TV. His campaign posted on the Internet is ranked ninth.

"Mix advertising and entertainment is now regarded as innovative by the general public," said the observatory. This blurring of boundaries is a game both ways. Witness the campaign by Intermarché for 40 years on the mode of "public-reality 'at large reinforcements of television spots featuring the host star of TF1, Denis Brongniart.

The challenge of credibility

Ranked eleventh out of twelve winners in this second edition, this campaign has not really appealing. 43% of French people consider innovative. "Advertisements should remain consistent with the idea that is the consumer brand." For advertisers, there is the legitimacy and credibility of their messages. "He must therefore respect the experimental basis of the relationship between the brand and the customer," warns Oliver Bronner.

Olivier Bronner, president of Plan.Net.

The announcement comes one week after the U.S. government has revised upwards its forecast of 3% economic growth for the United States in 2010.

Deficits: Europeans have established a "substantial program"

Referring to the situation in Europe, Ben Bernanke said during a hearing before the Budget Committee of the House of Representatives in Washington, the Fed will remain "extremely attentive to developments abroad and its possible effects on the U.S. economy " Fast payday loan. He said however, "reassured by the answers of Europeans," holding that they have developed a "substantial program" to address their budget deficits."If markets continue to stabilize, it seems that the effects of the debt crisis in Europe on growth in the U.S. are likely limited," said Fed Chairman.

The World Bank predicts growth of 2.9% to 3.3% in the world. It anticipates a GDP between 5.7% and 6.2% this year for developing countries and between 2.1% and 2.3% for developed countries.

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In all, the French government had ordered 160 million doses of vaccines, including 94 million to Sanofi Pasteur, the vaccines arm of Sanofi-Aventis European leader, at 50 million British Glaxo-Smith-Kline (GSK) and 16 million Swiss Novartis.

While the epidemic of influenza was less concern, the Health Minister, Roselyne Bachelot, has gone back on his feet and set aside 2 million doses from Sanofi-Aventis. Novartis has seen its order reduced by 7 million units, while GSK shipped 32 million in vaccines and less.

"I brought a check to pay my dues Medef late, said Sophie Menthon on BFM. They told me that before I can file my application, a preliminary investigation was necessary, and that the MEDEF could not decide on my application before JuneI will not lead employers in a legal battle. "

She believes however that the Board of Medef could meet quickly to endorse its regulation, and allow it to occur. It therefore deplored the reluctance of the employers' organization to focus on his record, leaving the way open for Laurence Parisot.

"It's a huge strategic mistake, says Sophie Menthon. Fear has won. There was no reason not to campaign. There's more dirty linen to wash the MEDEF. "She promises to give its program and its positions by means other than a campaign.

Thibault Lanxade "will not go"

Lanxade Thibault, head of the SME Aqoba, who had called for a "primary challengers last fall, has also withdrawn from the race for President of the MEDEF.

"I will not," he said on BFM Monday.Its share was "convinced" by Laurence Parisot as the debate that he dearly wanted to be actually carried out in case of re-election of outgoing President, and he should remain internal to the MEDEF. A rally that he claims to have made "without any pressure," believing that "the unit of employers is more than ever necessary" because of the crisis.

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"BLOG – The underside of the Social

Telephone services of these companies are often saturated, websites are a good alternative, or the site of Aeroports de Paris to see which offers flights already canceled.

In general, European companies are obliged by offering passengers the choice between a refund within 7 days and a deferral of travel within 30 days after the originally scheduled departure date.However, they do not have to pay additional compensation because the delays and cancellations are related to unpredictable weather. It also means that companies are not obliged to cover costs incurred by this hazard (taxis, hotels, etc..).

Air France

The company ensures that passengers whose flights had been canceled may defer their travel or to redeem the tickets. However, Air France has added any details as to the details of the loan, but should do so in the day.

For more information:

Schedules, delays, cancellations

Phone: 3654 (0.34 euro per minute) or by sending SMS flight number 6 3654 (example: AF2062).

Lufthansa

In case of delay or cancellation, the German company committed to providing a place for the next available flight.It also offers ticket refund passengers who choose to cancel their travel and offers a change of booking without charge to people who want to postpone to a later date, stating that this change could be done "within existing terms of the note, "without elaborating.

For more information:

Schedules, delays, cancellations

Reservations and information: 0 892 231 690 (0.34 euro per minute)

Alitalia

No information on ticket refunds.

Schedules, delays, cancellations

Reservation Center: 0 820 315 315 (0.12 euro per minute)

BA

A change of date or destination is possible (or nearest town in the same country).The new trip must be held within three months after the date of the trip.

For more information:

Schedules, delays, cancellations

Change their booking online

Reservations and information: 0 825 825 400 (EUR 0.15 per minute)

Customer relations: or 0825 892 892 01 42 94 73 21

Iberia

The company will accept the changes of tickets purchased before April 15 and travel planned until April 17 departing or arriving in Paris, London, Dublin, Brussels, Amsterdam, Copenhagen, Dusseldorf, Frankfurt, Berlin and Moscow. Customers can choose a new date or another destination without having to pay penalties. These changes may be made until April 29, and new tickets issued will be valid until June 30The series aircraft IB7000 made by British Airways between London and Madrid will obey the same conditions.

For more information:

Schedules, delays, cancellations

Information: 0 825 800 965

Easyjet.com

You can take another flight or refund the amount in line after having verified its cancellation. EasyJet guarantees a refund within 30 days (follow the directions on the site). The flight changes may themselves be selected at any time within 30 days of cancellation.

For more information:

Schedules, delays, cancellations

Phone: 0 826 10 33 20 (0,15 euro per minute)

Ryanair

Nothing special on the website of Ryanair on this particular disturbance. General information on flight cancellations are available here.

For more information:

Schedules, delays, cancellations

Telephone: 0892 780 210 (0,34 Euro per minute)

Other companies

All numbers of airlines are available in the directory of Airports of Paris.

For their part, tour operators are not legally required to reimburse the expenses incurred for travel packages. "It's a case of force majeure which exempts professional liability indemnification, compensation or provide benefits to its burden," said Jean-Marc Roze, the secretary general of the National Union of Travel Agencies ( SNAV). The case of force majeure must meet three specific criteria: "to be unpredictable – the situation is unpredictable as ever happened before, and irresistible – we can not prevent the event from occurring, and insurmountable – the situation once arrived, they can not go against it.

However, tour operators, however, arguing Friday studying the best way to help their customers.

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Air France-KLM had already signed a partnership with China Eastern on code share flights between Paris and Shanghai. For the French company and the alliance, the future agreement sounds like a win against other alliances Oneworld and Star Alliance are no teletrack payday loan. Skyteam marks indeed a great point against Luftahnsa who was also in the running.So would Skyteam alliance, the largest in China, probably the greatest future aviation market in the world.

More chess with Japan Airlines and Kingfisher Airlines, which joined Oneworld, Skyteam revives success. Oneworld not in its ranks as Cathay Pacific to Asia as the marginalized in this market.

However, doubts remain about the relationship with China Airlines Star Alliance, which had signed a trade agreement with China Eastern.

Asked on Monday, a spokesman for Google said that discussions with the Chinese authorities were not broken. But they seem to be at an impasse.Google, which has complied with the demands of Chinese censors in its entry into the country four years ago, agreeing to serve the political or pornographic content, wants more today affect its results. Opposite, China reminds him that its laws must be respected, otherwise to "pay the price." Any other choice would be "unfriendly and irresponsible," warned Friday the Minister of Industry and Information Technology Li Yizhong.

Uncertainty about other Google products

If Google decides to close its Chinese search engine, but the consequences should be above all symbolic. In January, Google had thus ensured that its financial results in the country were "immaterial" (600 million dollars in 2009, according to an estimate by Morgan Stanley).In this sector, it is far outstripped by Baidu, which has a market share of 58%, whose share increased by 3.2% Tuesday on rumors of departure from its competitor. "The Internet market in China will continue to grow rapidly and the impact will not be too big," assured the minister Li Yizhong.

A withdrawal could instead be casting doubts on the future of other Google products, including mobile phones Android, China being the most dynamic market in the world. The impact on freedom of expression is not clear. The approximately 400 million Internet users in the country, wishing to continue using the engine will go through the U.S. version of the site may be blocked. China carries indeed very strict filtering on Western sites most popular, such as Facebook, Twitter and YouTube, owned by Google.

Real estate staggers back to the United States. The improvement of the activity recorded since the spring of 2009 fade. If this trend continues, it is a worrying news for the economic recovery. Recession brutal voyage around the world last year is part of this key sector of activity which the U.S. bubble burst in spring 2006.

Since May 2006, average prices of properties in the U.S. plunged 30%. In some areas the fall was twice as strong. Over the last seven months, however, a rebound was observed: the average value of U.S. homes rose 3%, according to Case-Shiller index.

But signs of relapse increase. In January, for the third consecutive month, sales of new homes fell.During the winter, the United States have returned to the lowest levels ever recorded transaction. In turn, sales of old houses have, against all expectations, plunged in January to the lowest in seven months. "In terms of price … the pace of decline has stabilized yet. However, the recovery observed during the summer of 2009 did not last, "says David M. Blitzer, who calculates the index for Standard & Poor's.

The improvement in 2009 is largely explained by the massive intervention of federal authorities. In capitalist countries, 90% of U.S. mortgages find themselves de facto guaranteed by the Treasury. This is indeed the de facto owner of Fannie Mae and Freddie Mac, two financial institutions specialized in buying and guaranteeing bank loans to housing.These agencies, nationalized in September 2008, received a new mission explicit Obama Administration: "Do everything to ensure that households can not pay their mortgage maturities could stay in their homes."

Uncle Sam has already spent 111 billion dollars to bail out the two institutions. This is just the beginning. Fannie Mae request 15.3 billion dollars more, having announced its tenth consecutive quarterly loss last week.And the bill could be much heavier in the end: quietly, just before Christmas, the Treasury said that the ceiling of direct aid from the federal government $ 200 billion initially set for Fannie and Freddie was up.

The upper classes affected

Another factor supporting the business about to disappear is the tax credit of between $ 6 500 to 8 000 dollars currently available to homebuyers. The purpose of this aid was initially scheduled to last fall. For fear of turning too sharp, these tax incentives were extended until the end of April. Nothing says that the Administration will continue beyond cash advance to savings account .

On the ground, the reality remains difficult for households. The number of properties seized by banks from borrowers who fell into default continues to climb.2.8 million homes have been taken last year. This year, the record will be beaten. The firm RealtyTrac expects 4.5 million seized in 2010. Optimists point to the stabilization of 9.5% "rate of late payment" mortgage loans in the fourth quarter. Still, the continued rise in defaults ending with seizures. The default rate is now higher than 5%. Equally alarming: the sharp deterioration of late payments by households belonging to a class yet considered less risky. The worst wave of default on subprime niche (highly indebted households) is certainly past.But the failure of the wealthier classes at record levels and is now approaching 10%.

This situation is equally problematic for banks whose balance sheets do not fully reflect the rising defaults on U.S. households trapped in unemployment and the collapse of their heritage. "Overall, we believe that U.S. banks have realized that a third of their losses on residential mortgages," said Robert McNatt agency Standard & Poor's.Financial institutions have beautiful long as possible seizures of homes, high unemployment and the proliferation of "strategic flaws" (see glossary below cons) continue to plumb their balance sheets.

GLOSSARY

• Hamp (or Affordable Home Modification Program)

Federal program encouraging banks to reduce rates and lengthen the duration of mortgage loans to households have at least 60 days late payment of their monthly payments.

The Treasury has set aside 75 billion dollars by 2012 to modify loans 3 to 4 million homes and avoid the seizure of their property and their expulsion. For a year, 830 000 borrowers have tried this program on an experimental basis.But 25% are again in arrears.

• Strategic Default

This is a practice that leads borrowers to stop paying their monthly mortgage lenders by personal choice or calculation, and not for reasons of loss of resources. The "strategic failure" is made safer in states like California or Arizona, where the bank can seize the house of the borrower and not its other assets.

• Under Water

For a home, it will return "under water" when the market value of their property has fallen below the amount of his debt to the bank. This applies to almost 10% of households in the United States who have subscribed to a mortgage.

For his baptism of fire in Madrid, the first president of the European Council has sounded the alarm. Europe out of the crisis weakened and "defensive," said Herman Van Rompuy. She has no choice. After the test, "the growth potential of the EU has fallen to just over 1% per year. It will not be sufficient to fund our social model (…) and the so-called European way of life. "It is time to speak truth to reforms and "the collective effort."

Europe out of the crisis and palliative care, but diagnosis remains gloomy backdrop of sluggish growth and industrial decline facing Asia and America. Unemployment rose for the first time in over 10% in the euro area, adds gloom. The first test of a burst is due February 11 in Brussels at an extraordinary economic summit with President Van Rompuy himself summoned.

Risk for sovereignty

Spain Jose Luis Zapatero, who holds the presidency of the EU, expresses its readiness to help."We must absolutely take another strategy (growth), binding, with the 2020," said Spanish Prime Minister told reporters.

For Madrid, the collective rules that already apply to the euro, government deficits or the competition on the market provide a unique model of governance. It should be expanded to a European recovery in the medium term. The idea remains controversial. If France pushes for eighteen months a "greater coordination" industrial policies, Germany is notoriously reticent. As for Britain, it opposes the front to European encroachment on its sovereignty.

Spain wants to raise – and more muscular – the idea of an investment plan in ten years. Already proposed in the late 1990s, the Lisbon Strategy was to make Europe the area's most competitive. In 2010, she finds herself far short.Now Madrid wants to go further by requiring states to targets and deadlines in areas deemed critical: energy, education, the digital economy or vocational training. The scoreboard would be monitored by Brussels. "Incentives and corrective measures will complement the device, said Jose Luis Zapatero. This time, it is to ensure that the objectives will be achieved. "

Madrid launches the debate with a hint of provocation. Herman Van Rompuy has not taken over the idea of a constraint. The crisis has restored the fortunes of interventionism. But the Spanish recipe may strike the interests of States.The Capitals would not see a good eye, the EU invested a right to control their expenditure budget, or even any power to sanction.

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