The effect scrapping is not yet complete. Two months after the end of this device recovery, there is still time to take advantage of offers of times on your old vehicle. Under various names, automakers compete because of efforts in these months to support sales.
Last year, the facilities for recovery, scrapping and environmental bonus first, helped the automotive market to weather. The months of January and February 2011 have also benefited from the vehicle orders placed before December 31, 2010. However, with the disappearance of the scrapping, the professionals expect a sharp decline in sales in 2011 of around 10%.
Offers the entire range
To limit this fall, automakers offer to takeover bids now entirely dependent on them and running until late February to late March depending on the brand. While Peugeot promotes "the great recovery," Volkswagen proposes scrapping "Think Blue" and Renault "bonuses rejuvenation." A second chance for latecomers.
Premiums for recovery, which concern the whole range of manufacturers, with logically increase the price of the car. Citroën thus offers a dozen versions that cover its entire range. For example, the best-selling car manufacturer, the C3 Airplay HDi FAP 90, is sold with 2600 euro bonus of 400 euros and 500 euros bonus ecological advantage of equipment. The remaining EUR 500 is paid in addition to the purchase of an old vehicle at a price of Argus.With this "customer advantage" total of 4000 euros, the vehicle returns to 15,150 euros.
Renault also offers bonuses of 4000 and 6000 euros for all versions of the New Latitude Renault and the Renault Espace with resumption of the old vehicle at a price of Argus. On smaller vehicles, offers related to specific versions: for example, a bonus of 2,500 euros is proposed for the dCi 100 Initiale version of the Twingo eco ² to 15,700 euros. In addition to the resumption Argus, the car is therefore up to 13,200 euros. As for Clio, the premium amounts to EUR 3000 for version XV of France 5 doors dCi 90 eco ² which amounts to 16,150 euros as well.
Restarting Family
The manufacturers hope to restart models especially medium and high-end, including family cars."The scrapping has boosted the small cars, says CEO of Kia Motors France, Frederic Verbitzky. Their sales will probably decline, and now we'll probably see a reboot of the average range. " The Korean brand has largely benefited from the scrapping of its small size Picanto. "We will return to aid conventional aids to recovery," states Frederick Verbitzky who wishes to focus all of its customers.
Same story at Peugeot. The brand focuses on "customers set aside by the scrapping," said a spokesman for the group, "that is to say those with a car between 3 and 7 years and were not affected by the scrapping of government. They are repositioning themselves instead on the family car segment or above.The 308 Navteq, to 24,510 euros and is available with resumption of your old vehicle at the price of the Argus and a bonus of 4000 euros. The MPV 5008 to 30,660 euros for its part has a recovery Argus + 4500 euros.
Cars more expensive but better equipped
Finally, manufacturers are relying increasingly on equipping cars. The price war has become more difficult, brands want to stand by the quality and originality of their models. Citroen says so "to focus on the product" this year. The brand is demonstrated by the success of the DS3 launched in March 2010, a car that stands out for its unique features in design and architecture.However, no takeover bid on the DS3 but on other well-equipped models: for example, the manufacturer offers a customer saving of € 4500 on the C3 Picasso limited edition Rossignol Dressing original and has a sunroof and even roof racks for securing a pair of Rossignol ski offered with the car.
Similarly, Toyota continues its recovery for premium vehicles 8 to 10 years on the models "over-equipped" as its Aygo Connect through 7990 euros (1000 euros rebate, 1660 euro bonus Toyota and environmental bonus of 400 euros). Fiat is moving towards the same choice: "This year we are making a significant change in our strategy," said a representative of the manufacturer. We are not trying to propose the cheapest car possible, but the price / equipment the more attractive. "Emblematic of this trend, the Fiat Punto, whose price was 7990 euros in 2010, now costs 2000 euros more. But, says the manufacturer, the Punto MyLife offers better equipment, starting with air conditioning, which was not present in the basic version of last year.
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