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Innovation. Advertisers swear almost exclusively by word. "Innovation is to replace the term creativity in the advertising world," agrees Olivier Bronner, founder and president of the digital communication agency Plan.Net. "The rise of new technologies has gradually led to a renewal of discourse and forms of advertising."

To measure the effectiveness of this new language with consumers, agencies and Dufresne Corrigan Scarlett Plan.Net in partnership with the magazine and Influencia OpinionWay Studies Institute, created last year the Observatory of the advertising innovation. "There was no study to compare the bias of advertisers innovation and public perception," says Olivier Bronner.

Engagement Marketing

* The second edition of the Observatory of Innovation Advertising, whose results were published this summer shows that Chocapic that 3D technology called augmented reality on its cereal packets, and Aubade, who hosted a performing arts in the streets of Paris to present his website "French Art of Loving", stand for 82% of French as the most innovative. Their common? Both have relied on the use of new technologies and interaction with consumers.The winning cocktail, in fact.

"When an ad sends the product characteristics in a participative and fun, the consumer has the impression of being subjected to a purely commercial, but rather to be involved in a demonstration, decrypts the President Plan payday loans.Net. Engaged emotionally, the consumer becomes a "brand ambassador".

Thus, the concept of "Advertainment" – contraction of the English words "advertising" (advertising) and "entertainment" (entertainment) – has provided document. Kit Kat is required to third in the standings thanks to Christian, the hero of the series published by the mark in the magazine Closer. The Navy, meanwhile, was seduced by the reality TV. His campaign posted on the Internet is ranked ninth.

"Mix advertising and entertainment is now regarded as innovative by the general public," said the observatory. This blurring of boundaries is a game both ways. Witness the campaign by Intermarché for 40 years on the mode of "public-reality 'at large reinforcements of television spots featuring the host star of TF1, Denis Brongniart.

The challenge of credibility

Ranked eleventh out of twelve winners in this second edition, this campaign has not really appealing. 43% of French people consider innovative. "Advertisements should remain consistent with the idea that is the consumer brand." For advertisers, there is the legitimacy and credibility of their messages. "He must therefore respect the experimental basis of the relationship between the brand and the customer," warns Oliver Bronner.

Olivier Bronner, president of Plan.Net.

The government will reduce funding by more than half of the missions of the State, Ecology and Agriculture, and Labour and Employment from 2012, while the Justice and Research are spared the game, as the budget document released Tuesday.

According to the report submitted to the National Assembly, which specifies allocations for different missions, "except the Department of Justice and the Ministry of Higher Education and Research, all departments will be downsized on the years 2011-2013.

Research and Education, Justice up

The Mission Research and Higher Education remains the first priority of government, is it indicated. His credits will increase from 23.63 billion euros in 2010 to 23,830,000,000 in 2011, 24.04 billion in 2012 and 24.23 billion in 2013.In addition, the department "will be, exceptionally, no job cuts.

The Department of Justice will be the only "benefit from new jobs net (400 in 2011), mainly for the prison administration," the document said. The credits of the mission will spend 5.65 billion euros in 2010 to 5.80 in 2011, 5.96 in 2012 and 5.90 in 2013.

Labour and Employment, Agriculture, Ecology down

Side decreases, the mission and Career credits will rise slightly next year, from 11.25 to 11370000000 before "fall sharply" with "better jobs" expected, 9, 10 billion in 2013.

The Ministry of Agriculture will also see its funding decline from 4.46 billion euros in 2010 to 4,210,000,000 in 2013.In 2011, 650 jobs will be eliminated on this ministry.

The credits of the mission Ecology will also decline sharply in 2011, from 9.24 billion in 2010 to 8,820,000,000 in 2011.

The money for the ODA will, themselves, stabilized in value over the period.

As announced 16,500 job cuts are planned in 2011 in Education, under the rule of non-replacement of retiring staff of two.The credits of School will initially increase slightly, from 44.14 billion in 2010 to 44,450,000,000 in 2011, then fall to 44.05 billion in 2013 payday loan lenders.

In the three years, a rule enacted by President Nicolas Sarkozy will "not replace nearly 100,000 retirement, or 31,400 full time equivalent (FTE) and 2011, 32,800 FTEs in 2012 and 33,000 FTEs in 2013.

The downsizing effort is "higher than average" to ministries of Budget, Foreign Affairs, Agriculture, Defense, Ecology, Health and Sports.

"Operators of the state will also be involved in this process (…) with the exception of operators attached to the Ministry of Higher Education and Research," the document said.

The government amounted to "nearly 3 billion euros' savings" related to non-replacement of retiring in two "over three years. But 50% of these savings will be a "return to civil servants".

The burden of debt on the increase

The interest burden of government debt is expected to grow strongly in coming years, as spending on employee retirement, still shows the budget document.

The interest burden of debt, that is to say, the annual payment of maturities of the loans, should "increase in value by over 9% per year on average, five times more than inflation," says document.

It should increase from EUR 42.45 billion in 2010 to 55,190,000,000 in 2013.This increase is explained by "the rising stock of debt since 2009, due to the crisis which has seen deficits explode, and" the expected increase in interest rates. "

The pension expenditure officials should, too, to increase from 35.06 billion in 2010 to 39,580,000,000 in 2013, "despite the beneficial impact of pension reform," the statement said. "The retirement of civil servants are currently a" very high on the period, the government said, citing also "revaluations of pensions to inflation."

The government pledged to freeze "value" the expenditure, excluding debt and pensions between 2011 and 2013.

The CAC 40 may play yoyo Monday. After booting up from 0.43% to 3362 points, the key index in Paris fell back into the red within an hour after the start of the session: -0.19% at 3342 points

Elsewhere in Europe, even the Footsie in London returns to equilibrium (-0.05% to 4835 points) after starting the day up 0.45%. The German Dax, which climbed 0.34% at the opening, back up 0.08% at 5839 points.

The caution at the beginning of the week, as in Asia. On Friday, the CAC 40 finished on a small increase of 0.25% after a volatile trading. All investors anxiously awaiting the monthly figures for U.S. employment, which were more troubling than expected 125,000 jobs lost in June but 83,000 in private creations against 33,000 in May, and unemployment fell to 9.5%.The U.S. markets have fallen back slightly after the announcement, but their European counterparts have remained on the upside.

The CAC 40 lost 5%, however the last five days. Investors can not follow Wall Street Monday as the U.S. stock market is closed after the national holiday. On the side indicators in France, the PMI services will be published. For the euro zone composite PMI index, and the sales details will also be announced.

The banking supervision

Dexia (0.61% to 2.81 euros) received the assumptions of Stress tests requested by the European Union on the eve of the weekend and is currently being examined, according to chief executive of French bank Belgian-Pierre Mariani.

BNP Paribas (0.70% to 44.51 euros) has sold its subsidiary of consumer credit BNP Paribas Personal Finance Belgium funds Apax Partners SA and Altamir Amboise. The sale is part of the commitments made by BNP Paribas to the European Commission following the acquisition of Fortis in Belgium in 2009.

Zodiac Aerospace (+0.48% at 37.67 euros) has agreed to buy German Sell.It is the third acquisition transaction in two months for the group led by Olivier Zarrouati.

Carrefour (1.23% to 32.53 euros) will close unprofitable stores sixteen in Belgium at the end of the month as part of the restructuring of its assets in the country, while strengthening its partnership with Mestdagh. The group expects these closures savings of about 25 million euros per year.

Air France KLM (0.64% at 9.66 euros) will face a new competitor on the field connections to Africa. The Airline Oxygen Africa should get the green light for launch in the coming weeks.

France Telecom (0.28% to 14.24 euros) must submit to the press, about 11 o'clock this morning, its strategic plan for the next five years.He wants to have more than 300 million customers worldwide by 2015 against about 200 million today, "said Stéphane Richard, CEO of telecoms group, in an interview published in Le Parisien on Monday.

Total (0.01% to 36.19 euros) does not study the acquisition of BP, but would be willing to consider the acquisition of certain assets if they were on sale, said Friday the CEO Christophe de Margerie.

PSA Peugeot Citroen (0.84% to 21.05 euros) announced it acquired for an amount of 244,925,000 euros, part of the bond issued in 2001 and maturing in September 2011. The takeover was launched June 21, 2010 simultaneously launching the bond issue of 500 million euros due five years.

The words of François Fillon is rare. Very calculated. No frills. A fortiori, when the prime minister decides to hold a press conference at Matignon. The first three years. This means if the head of government who just beat the longevity record of Jean-Pierre Raffarin chose solemnize a media intervention to seventy minutes.

Following the success of union mobilization against the proposed pension reform, Francois Fillon has stepped into the breach. Only behind his desk, the man of the previous pension reform in 2003, has no trouble capturing the subject. For ten minutes he hammered a message: the government will not budge on key pension reform. Especially not the raising to 62 the legal age of retirement."There can be no question of going back to what is the foundation of reform," he warned while leaving open the possibility of adjustments in other components of the project. "With the President of the Republic, we do our duty," he said, denouncing the balance of Martine Aubry, who has never "nothing" done to reform pensions. The number two PS Harlem Désir immediately blasted an "end of inadmissibility to the French" and a "strategy of contempt.

Closes on pensions, Francois Fillon has become frankly martial when he addressed the issue of recovery of public accounts. In the absence of Nicolas Sarkozy went to Toronto for the G20 summit and before the announcement next week of budgetary decisions, the Prime Minister gave the tempo.If the word is always strictly taboo in his mouth, he has taken a further notch by preparing the French to "extra efforts".

From the beginning of the week the Minister of Economy Christine Lagarde and Secretary General of the Elysee, Claude Gueant, have succeeded in the media to prepare minds for a new round of screws. Donning the costume of Raymond Barre Matignon in 1976 presenting his first austerity plan, Francois Fillon hammered. Drawing on the same register as his distant predecessor, it took time, "Do not expect me to be a weakness guilty.It is time to break the spiral of debt. "

Challenging the word rigor, Fillon has warned that there would be bad news: "If growth were to be slightly less buoyant than expected, we should not shrink from the need for additional efforts." For the first Minister (as Christine Lagarde) appears to be no illusions about the growth forecasts. Proof? He has already planned, "according to the situation," amplify the movement of the plane on the tax loopholes 5-8500000000 to offset the shortfall.

Christian Blanc must repay

This will be blood and tears. Francois Fillon, who was signed in 2006 a book entitled France can bear the truth, was not afraid to break the taboo Friday Sarkozyist of higher taxes: "We intend to eliminate or reduce many tax loopholes and social.So these are tax increases. "This time, it said.

Incidentally, the Prime Minister took the opportunity to prepare his ministers to painful measures. Severus, he recognized the "shortcomings and failures" without mentioning explicitly the cases involving members of his government (Christian Estrosi, Alain Joyandet, Rama Yade, Fadela Amara and especially Christian White). He admitted that there was "still room for improvement" to the ministers to show "exemplary".Francois Fillon, who has asked his Secretary of State Christian Blanc to repay their bill of 12,000 euros cigars, will announce "in the coming days," a "hardening" of the rules relating to accommodation, travel and lifestyle of Ministers.

Anyone who continues to dream of the "perfect lens" of a government limited to fifteen ministers expected already to be ruthless about limiting the number of ministerial advisors. A good way to rhyme "exemplary" and reducing government spending.

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At almost exactly the meeting between Eric Woerth and civil service unions on Friday morning, turned to dialogue as Marchais Duhamel: "Maybe it was not your question, my answer is yes, but …" The Representatives of the eight federations have asked the public to appropriate Minister if the increase of 0.5% of the index, promised two years ago by the same Eric Woerth, would take place on 1 July. It has not responded, sticking to the planned agenda – a review of the changing purchasing power of workers over the past year.Unions have all left the meeting, half an hour after its opening.

The Minister of Labour and Public Service has, in fact, provided that the arbitration were not made, ironically on the fact that it seemed "much more difficult to reach agreement between the government trade unions" … He returned the answer to your next appointment, which could take place Tuesday morning.

A lesser evil

A few minutes later, however, at Matignon, the prime minister seemed to reassure staff: "This commitment is not undermined," said Francois Fillon.A way of saying that a freeze point clue is the lesser evil … Then the purchasing power of civil servants grew by 3.6% the previous year, taking into account the effects of seniority , promotions or revaluations granted to certain categories of staff. An old debate: the unions, they do take into account that the index points in their calculations, because it benefits all agents.

These unions – united for the first time in years – in any case have expressed their displeasure at the end of the meeting Friday. "The minister has stirred every red rag" has annoyed Elizabeth David (UNSA).

Laurence Parisot is now the only candidate to succeed himself at the head of MEDEF. Her rival, Sophie de Menthon, president of the employers' movement Ethic, confirmed Monday morning on BFM radio that throws in the towel, not wanting to go to court to assert his candidacy. The opponent has indeed encountered a stumbling block in his plan to run for President of the MEDEF: it accuses of late payment of contributions to Medef, and therefore can not seek the presidency as announced in Le Figaro April 13 last.

"I brought a check to pay my dues Medef late, said Sophie Menthon on BFM. They told me that before I can file my application, a preliminary investigation was necessary, and that the MEDEF could not decide on my application before JuneI will not lead employers in a legal battle. "

She believes however that the Board of Medef could meet quickly to endorse its regulation, and allow it to occur. It therefore deplored the reluctance of the employers' organization to focus on his record, leaving the way open for Laurence Parisot.

"It's a huge strategic mistake, says Sophie Menthon. Fear has won. There was no reason not to campaign. There's more dirty linen to wash the MEDEF. "She promises to give its program and its positions by means other than a campaign.

Thibault Lanxade "will not go"

Lanxade Thibault, head of the SME Aqoba, who had called for a "primary challengers last fall, has also withdrawn from the race for President of the MEDEF.

"I will not," he said on BFM Monday.Its share was "convinced" by Laurence Parisot as the debate that he dearly wanted to be actually carried out in case of re-election of outgoing President, and he should remain internal to the MEDEF. A rally that he claims to have made "without any pressure," believing that "the unit of employers is more than ever necessary" because of the crisis.

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"BLOG – The underside of the Social

Hospitals, businesses, banks, universities, individuals … thousands of PC users have been victims of an error in Wednesday update their antivirus McAfee. The faulty update file analyzed a valid Windows XP Service Pack 3 (latest update from Microsoft) as a dangerous virus and placed under quarantine, preventing the normal functioning of the software. Consequently, the PC keeps restarting achieved, and entire networks remained off the time to repair.

The computer security company that provides pre-test all updates that address its customers, said the faulty update was passed quality control. The error was eventually detected only through the reassembled customers reporting the problem.McAfee quickly removed the update problem, thus limiting the number of infected computers by saving all the users who had not yet accepted the update of the antivirus. McAfee estimated that only 0.5% of its 125 million customers worldwide have been infected … Commonwealth Bank of Australia, Virgin Mobile, the University of Michigan, or the Upstate University Hospital … still represent enough people that stormed the homepage of the website of the company dedicated to discussions on technical issues becomes inaccessible.

A fix has been implemented on the McAfee website, accessible to all customers. It will replace the defective update with a new, valid one.The steady supply of company's blog by Barry McPherson, vice president in charge of technical assistance and customer service also allows the English-to have more information.

As for the affected computers, the intervention of an expert will probably be necessary. It must indeed get the Windows folder placed in quarantine on another computer to reintroduce the machine jammed. McAfee for now refuses to comment on possible compensation, while many bloggers are taking advantage of the error update to say all the good they think the system McAfee Twitter messages flooding the site murderers micro-blogging. Investors were not quick to show their discontent. Around noon on Thursday before the opening of Wall Street, as the accused McAfee already down more than 2%.

The third Chinese airline, China Eastern is expected to sign later this week an agreement on joining the Skyteam alliance is located in, including Air France-KLM, the Tribune reported Tuesday. Companies Delta Airlines, Alitalia, Korean Air or another Chinese company, China Southern, are also part of Skyteam.

Air France-KLM had already signed a partnership with China Eastern on code share flights between Paris and Shanghai. For the French company and the alliance, the future agreement sounds like a win against other alliances Oneworld and Star Alliance are no teletrack payday loan. Skyteam marks indeed a great point against Luftahnsa who was also in the running.So would Skyteam alliance, the largest in China, probably the greatest future aviation market in the world.

More chess with Japan Airlines and Kingfisher Airlines, which joined Oneworld, Skyteam revives success. Oneworld not in its ranks as Cathay Pacific to Asia as the marginalized in this market.

However, doubts remain about the relationship with China Airlines Star Alliance, which had signed a trade agreement with China Eastern.

The Japanese Nikkei chained record after record. On Tuesday too, the benchmark index of the Tokyo rises up from 0.44% at 11,294 points around 7 am 30 – and after a rise of 1.46%. A more up since 1 October 2008. The Nikkei is accelerating its progress towards the end of the session in a trantaine minutes, to 11,300 points, a bar he has taken in meeting the Nippon stock does seem determined to break away from the psychological barrier of 10,000 points, she did not retouched since December 4 last.

In Hong Kong, the markets continue in their euphoria: The Hang Seng climbed again on Tuesday to 1.4%, to 21,537 points. India's BSE Sensex 30 allows itself 0.94%, to 17,692 points.

Increases also softer

Lower increases are found elsewhere in the region, as Shanghai, where the CSI 300 is 0.34%, to 3403 points. Industrial activity is at its highest in six years.The growth rate could rise to 12% in the first quarter. These good figures show a rebound in domestic demand.

In addition, Chinese President Hu Jintao hoped his country and the U.S. economic relationship and trade ties "stable" and "healthy" during a conversation with his U.S. counterpart Barack Obama bad credit payday advance.

In Sydney, where the S & P / ASX earns 0.66%, to 4907 points, or New Zealand, where the NZX 50 wins 0.25%, to 3276 points.

The night before, Wall Street has ended on a positive note, while U.S. markets will be closed this Friday.Fall day when the U.S. unemployment figures as expected by investors.

JAL: creditors require less international links

The main creditors of the first Japanese airline is currently in receivership, Japan Airlines (JAL, -0.67%, 3.72 yen), demand that it drastically reduced its international connections to continue to lend money , said Friday Nippon daily.

Crushed by debts of more than 2,000 billion yen (more than 15 billion euros), the former national airline filed for bankruptcy in late January and began a drastic recovery program under the auspices of a semi-public rescue companies in distress. Its aircraft are still flying but the company still loses money.

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After the madness of the Netbook, here come from the Internet Tablet. This is reduced to a computer touch screen, in color, which can surf the Internet, play games, watch movies, listen to music, reading newspapers and books. The Apple iPad, which will be marketed in April, "will revitalize the market for tablet PCs, which could reach for the equipment alone, 12 billion dollars in 2014," says research firm Strategy Analytics.

On the PC market, which continues to grow in units at a frantic pace but stagnant in value, a revolutionary new product is an opportunity of choice for manufacturers. As with every change in technology, new players could emerge, as was the case with the netbook, which has allowed the rise of Taiwan's Asus and Acer.

Since 2010, he could sell 10.5 million tablets of the Internet, said Gartner.Alone, Apple could sell 4 to 6 million units iPad, believes his side firm GfK. The firm's apple is not alone in this ball of suitors. The French Archos hopes a return to grace with his tablet PC equipped with operating system Windows 7.

In late March, just before placing on the market iPad in the U.S., Sony could make a stretched version of its portable game console PSP foothold in the niche of Internet tablets, said recently the Wall Street Journal.

HP, the world's number one PC, plans soon to launch his magic slate. Presented earlier this year by Steve Ballmer, CEO of Microsoft, Slate HP recalls the Apple iPad. "We continue to finalize our product. We expect to launch Slate around the summer, "says Eric Cador, the boss of HP's PC division in Europe.His tablet use "operating system Windows 7," warns one from HP.

Cooperation with the content

One way to respond in advance to the ambitions of Google with Chrome operating system OS, which should be used this year for large touch screens. Meanwhile, Slate is the most innovative product promised by HP's PC division this year. And Phil McKinney, a charge of HP's research, says that in three years it will be possible to launch an "Internet Tablet flexible.

For its part, the director general of Taiwan's Asus is also planning to enter the market for Internet Tablet "provided to establish cooperation with publishers of content in music, video games and movies.This ambition is shared by other manufacturers reported.

For Internet Tablet "might cannibalize existing products such as netbooks, digital media books and mobile devices to surf the Web," suggests one expert from Strategy Analytics. It will also be a way to renew the genre, for the Tablet PC, launched some ten years, never really took off.

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